59. The Quiet Bear: Why Agriculture Can’t Afford Silence Anymore
From Your Ag Empire by Jonathon Haralson & Holly Haralson
January 21, 2026 · 60 min · Season 2 · Episode 59
About this episode
This episode discusses the importance of storytelling in agriculture and features an interview with Kirbe Schnoor on bridging the gap between producers and the public.
Agriculture has a storytelling problem. We are often silent about our work, leaving the narrative open for others to write—and usually, they get it wrong. In this episode of “Your Ag Empire” podcast, host Jonathon Haralson sits down with Kirbe Schnoor, host of FarmHer and RanchHer, to bridge the gap between production agriculture and the public eye. Growing up on a California almond farm before moving into national media, Schnoor understands the grit required to keep an operation running and the nuance needed to translate that struggle to an outside audience. The episode dives into the unique pressures facing producers today—from labor laws and water rights in California to the universal challenge of generational transition. Schnoor shares why women are often the best untold story in the industry and how honest, vulnerable conversations can combat the mental health crisis plaguing rural America. This isn't just about pretty pictures on social media; it’s about taking control of the food supply narrative before someone else does. In this episode, we cover: If farmers and ranchers don’t advocate for themselves, someone else will tell their story—and often get the facts wrong. We…
People in this episode
Host: Jonathon Haralson
Guest: Kirbe Schnoor
Topics covered
- agriculture
- storytelling
- mental health
- women in agriculture
- public perception
Keywords
- advocacy
- generational transition
- labor laws
- water rights
Mentioned in this episode
Products: FarmHer, RanchHer
Books & works: The Quiet Bear: Why Agriculture Can’t Afford Silence Anymore, “Your Ag Empire
Places: California, America
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