The Journey of a Bestselling Author - Phil Treagus-Evans, Human-First Marketing

The Journey of a Bestselling Author - Phil Treagus-Evans, Human-First Marketing

From Your Marketing Big Sister by ANA ROGERSON

July 29, 2025 · 31 min · Season 1 · Episode 26

About this episode

Phil Treagus-Evans shares his journey as a bestselling author and discusses the principles of human-first marketing.

In this podcast episode (which I loved recording), Phil Treagus-Evans discusses his journey as a bestselling author and the principles behind his book, 'Human First Marketing - The Art of Being Seen, Trusted and Remembered.' He emphasises the importance of treating customers as real people, the challenges he faced while writing the book, and some sound business and marketing principles we should all take to heart. I've highlighted so many paragraphs of Phil's book (it's that good a read). One paragraph that encapsulates Phil's vision and advice for marketers is this: "It's not about getting quick-wins but building long-term success with loyal customers and earning trust and admiration for your brand." Human-First Marketing, pg. 88.

People in this episode

Host: ANA ROGERSON

Guest: Phil Treagus-Evans

Topics covered

  • bestselling author
  • human-first marketing
  • customer relationships
  • business principles
  • marketing strategies

Keywords

  • bestselling author
  • human-first marketing
  • customer trust
  • long-term success
  • marketing principles

Mentioned in this episode

Books & works: Human First Marketing - The Art of Being Seen, Trusted and Remembered

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