Ep1167: Daniel Adix: The Recovery Rebrand

About this episode

Daniel Adix discusses his journey in launching LiQure, a recovery supplement brand, and the challenges he faced in the process.

Growing up in Wisconsin’s drinking culture, Daniel Adix launched LiQure to help people “feel good the next day.” After discovering DHM and developing a gummy-based recovery supplement, he navigated taste issues, manufacturing resets, FDA compliance, and the realities of CPG distribution. Rather than chasing ads, he built LiQure through festivals, bars, and targeted retail—landing Foxtrot Chicago as an early anchor. Daniel frames LiQure not as a party hack but as a performance-enhancing recovery brand that supports real-world consumers and modern wellness routines.

People in this episode

Host: Michael Matias

Guest: Daniel Adix

Topics covered

• recovery supplements
• entrepreneurship
• wellness
• CPG distribution
• taste development

Keywords

• recovery
• DHM
• gummy supplements
• FDA compliance
• performance enhancement

Mentioned in this episode

Organizations: LiQure, Foxtrot Chicago

Places: Wisconsin

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