Ep1168: Anya Law: Actionable Social Listening

About this episode

Anya Law discusses her journey in transforming social listening for startups through PitchGhost.

Coming from years of manual social monitoring in marketing roles, Anya Law saw how expensive and ineffective traditional social listening was for startups. Meeting her co-founder at Atlanta Tech Village, she joined PitchGhost to transform a simple Twitter scraper into a full prompt-based, actionable social listening platform. The team discovered their ICP through trial and error—moving from solo founders to multi-person GTM teams who needed context-aware posts, sentiment filters, and response automation. With LinkedIn support as a major differentiator, PitchGhost is now expanding integrations, APIs, and CRM workflows to become a core part of the modern RevOps stack. Anya’s story is one of solving her own pain, refining personas, and building a tool that helps teams act—not just monitor. #SocialListening #GTMStrategy #MarketingAutomation

People in this episode

Host: Michael Matias

Guest: Anya Law

Topics covered

• social listening
• marketing
• entrepreneurship
• startup
• GTM strategy
• automation

Keywords

• social listening
• marketing automation
• GTM teams
• sentiment filters
• response automation
• RevOps stack

Mentioned in this episode

Organizations: PitchGhost, Atlanta Tech Village, LinkedIn

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