#606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast)
From 30 Minutes to President's Club | No-Nonsense Sales by Armand Farrokh & Nick Cegelski
September 8, 2026 · 47 min
About this episode
Armand Farrokh discusses building a high-performing outbound sales team through effective systems and processes.
Armand Farrokh breaks down the system he used to build a high-performing SDR organization, fixing culture, installing operating rhythms, sharpening targeting, and creating repeatable hiring and messaging processes. ⚡ Fix the energy first: Create buy-in, make tough personnel decisions fast, and build visible momentum. 📅 Install five weekly rhythms: Use Monday commitments, Tuesday and Thursday teardowns, Wednesday 1:1s, and Friday team dials to drive accountability, coaching, and culture. 🎯 Fix targeting before activity: Get reps focused on the right accounts and personas before demanding more calls, emails, or better copy. 🧠 Build simple systems that compound: Standardize calls, emails, sequences, and hiring, then improve them through real market feedback. You’re one step closer to President’s Club!: 🚀 The SDR Leader Pack: https://hubs.li/Q04nGgrk0 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
People in this episode
Host: Armand Farrokh
Topics covered
- outbound sales
- SDR organization
- sales culture
- hiring processes
- account targeting
- sales accountability
Keywords
- outbound sales
- SDR
- sales team
- hiring
- account targeting
- sales culture
- coaching
Mentioned in this episode
Organizations: 30MPC Training, SDR Leader Pack, Weekly Newsletter, 30 Minutes to President's Club, linktr.ee
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