#396: How to Promote Yourself Without Destroying Your Premium Brand

#396: How to Promote Yourself Without Destroying Your Premium Brand

From 6 Figure Creative by Brian Hood

January 6, 2026 · 22 min · Season 2 · Episode 396

About this episode

This episode discusses how freelancers can promote themselves effectively without damaging their premium brand image.

It’s January. You know what that means? Well, it might be “panic about how slow the holidays were” time. But for smart freelancers? It’s the start of our favorite season: cheap AF ads. The holidays are insanely expensive and competitive for paid ads. Black Friday, Christmas, end of year deals - it’s a marketing free-for-all that drives up costs and makes it nearly impossible to be heard. The beginning of the year is the complete opposite. The noise has died down and in its place is a golden opportunity for freelancers. With fewer businesses competing for attention, the cost to reach your ideal clients plummets, making it easier than ever to generate leads and clients for your business. You know this, but in the back of your head you have this fear…. “If I run ads, won’t it cheapen my image or damage my brand?” This is one of the top toxic beliefs that freelancers have, and today I want to call it out and address it. Here’s why… We just brought a new client into our coaching program and he’s making half a million dollars a year as a freelancer. He still has capacity for clients - but this was one of the hardest closes I’ve ever had. Not because he didn’t trust us. Not because he…

Topics covered

  • self-promotion
  • branding
  • freelancing
  • advertising

Keywords

  • premium brand
  • ads
  • marketing
  • lead generation

Mentioned in this episode

Products: Rolex

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