Ep 05: Bourbon & B2B Marketing Strategies: Future-Proofing Your Approach

About this episode

This episode features insights from Matt Deaton on modernizing marketing strategies with AI and data-driven approaches.

Summary Pour yourself a bourbon and settle in. This episode of After Hours Buzz is serving up sharp insights with a splash of AI. We sat down with Matt Deaton, Chief Growth Officer at Devsu, to talk about how his team is dragging legacy systems into the modern age and mixing artificial intelligence into the marketing space. From his early passion for sales to the future of account-based marketing (ABM), Matt drops some wisdom on how to grow your business and career with intention, data, and a little experimentation. Takeaways Why Devsu is passionate about modernizing outdated tech and how that powers better marketing. How AI is shaking up development, personalization, and sales strategies. Why data storytelling matters more than dashboards. The real reason ABM is beating traditional lead gen. Matt’s career tip of the year: be curious, be valuable, and play the long game. Chapters 00:00 Work-Life Balance and Remote Work Challenges 01:51 Introduction to DevSoup and Its Services 05:22 Matt Deaton's Professional Journey 15:25 Sales and Marketing Strategies Evolution 19:05 The Art of Storytelling in Data 22:48 AI in Marketing and Sales 30:12 The Shift from Traditional Lead Generation…

People in this episode

Host: Chatter Buzz

Guest: Matt Deaton

Topics covered

• B2B marketing
• artificial intelligence
• account-based marketing
• data storytelling
• sales strategies

Keywords

• B2B marketing
• AI
• account-based marketing
• data storytelling
• sales strategies
• Devsu
• Matt Deaton

Mentioned in this episode

Organizations: Devsu, After Hours Buzz, Chatter Buzz

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