Ep 10: Influencers & Innovation: Pouring Authenticity Into Tourism Marketing

About this episode

Adeta Gayah discusses her journey in tourism marketing, emphasizing authenticity and innovation.

Summary In this episode, Adeta Gayah, Senior Director of Social Media and Content at Visit Orlando, shares her inspiring journey from early innovations in hospitality marketing to leading large-scale destination campaigns that connect with audiences around the world. She dives into how authenticity, emotional storytelling, and cultural awareness fuel meaningful engagement, and how the lines between influencer marketing and content creation continue to evolve. Adeta also highlights Visit Orlando’s most impactful initiatives, from the 20th anniversary of Magical Dining to the Gen Z–driven City Break campaign, while offering a forward-looking perspective on how AI, creativity, and community will shape the future of tourism marketing. Takeaways Adeta Gayah’s 15+ year marketing journey shows the power of adaptability and lifelong learning. Emotional storytelling remains the foundation of authentic digital engagement. True innovation often emerges from solving unexpected challenges. Artificial intelligence is redefining how marketers create, analyze, and connect. Cultural awareness is key to building campaigns that resonate globally. Successful influencer marketing starts with clarity…

People in this episode

Guest: Adeta Gayah

Topics covered

• influencer marketing
• tourism marketing
• authenticity
• emotional storytelling
• cultural awareness
• artificial intelligence

Keywords

• tourism
• marketing
• influencers
• AI
• storytelling
• cultural awareness
• community engagement

Mentioned in this episode

Organizations: Visit Orlando

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