Ep 08: Old Fashioneds & Ad Spend: Google Ads Strategies That Are Saving Time & Budgets

About this episode

In this episode, Grace Urwin talks with Ty Temel about effective Google Ads strategies and the importance of data tracking in digital marketing.

Summary In this episode of After Hours Buzz, host Grace Urwin engages with Ty Temel, a seasoned expert in Google Ads and digital marketing. They discuss Ty's journey from a college student running ads for friends to becoming a senior paid media manager at Google. Ty shares valuable insights on the importance of data tracking, effective Google Ads strategies, and the evolving landscape of digital marketing. The conversation also touches on the challenges of various industries in PPC advertising and the significance of retargeting for brand awareness. Ty emphasizes the need for patience and strategic planning in running successful Google Ads campaigns, while also highlighting future trends in the industry. In this conversation, Ty dives into: Breaking down the essentials of building high-performing Google Ads campaigns Explaining the difference between campaign strategies for local vs. national businesses Unpacking the power of retargeting and customer intent Sharing why patience and long-term thinking are critical when it comes to success Covering emerging trends like Performance Max and the shift toward exact match keywords Chapters 00:00 Introduction and Personal Insights 05:22…

People in this episode

Host: Grace Urwin

Guest: Ty Temel

Topics covered

• Google Ads
• digital marketing
• PPC advertising
• retargeting
• campaign strategies
• data tracking

Keywords

• Google Ads
• digital marketing
• PPC
• retargeting
• campaign strategies
• data tracking
• Performance Max
• exact match keywords

Mentioned in this episode

Organizations: Google

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