Ep 07: Rebrands, Risk & Real Talk: Building The Ark with Dwayne Kent

About this episode

Dwayne Kent discusses the importance of video marketing and building brand trust in business.

Summary In this episode of After Hours Buzz , Grace Urwin sits down with Dwayne Kent, founder of The Ark Network Group, to unpack why video is the #1 marketing tool businesses should be leveraging today. What started as a response to the challenges of the job market has evolved into a brand that helps entrepreneurs show up with clarity, confidence, and strategy—especially on camera. From navigating a rebrand to launching impactful video campaigns, Dwayne shares how The Ark is helping businesses cut through the noise and build lasting trust. In this conversation, Dwayne dives into: How The Ark evolved from networking events to a full-service business support model Why video storytelling creates emotional impact and drives real results Tips for building brand trust through authentic, consistent video content How to level up your video strategy in 2025—even with AI and DIY tools in the mix What marketers often miss about video distribution and client communication The future of The Ark and how it's scaling to become a household name Whether you’re camera shy or content-savvy, this episode is packed with insights on how video can move your business forward—one frame at a time…

People in this episode

Host: Grace Urwin

Guest: Dwayne Kent

Topics covered

• video marketing
• branding
• entrepreneurship
• business strategy
• trust building

Keywords

• video marketing
• branding
• entrepreneurship
• business strategy
• trust building
• video storytelling
• AI tools

Mentioned in this episode

Organizations: The Ark Network Group

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