How To Avoid Miscommunication Problems In Architecture with Usman Yaqub | 125

About this episode

Jon Clayton discusses miscommunication in architecture with Usman Yaqub, focusing on clearer client communication and stakeholder perspectives.

Avoiding Costly Miscommunication in Architecture: Clearer Client Communication with Usman Yaqub Jon Clayton hosts Architecture Business Club with guest Usman Yaqub, president of the Chartered Institute of Architectural Technologists and director at Studio Yaqub Architecture, to discuss how miscommunication and technical jargon damage projects and client relationships. Usman explains that clients, contractors, planners, engineers, and consultants view the same project through different lenses—emotional investment, buildability and program, or compliance and policy—so communication must be adapted to what “success” means for each audience and to reduce “scope canyons” between silos. He shares examples where stakeholders misunderstood milestones and where “planning approval” was wrongly assumed to mean ready-to-build, stressing the need to confirm understanding. Practical tactics include using relatable explanations, storytelling, and visual tools like drawings, BIM, and visualisations, plus framing meetings to invite questions. Today’s Guest Usman Yaqub is the current President of The Chartered Institute of Architectural Technologists & Director at Studio Yaqub Architecture…

People in this episode

Host: Jon Clayton

Guest: Usman Yaqub

Topics covered

• miscommunication
• architecture
• client communication
• stakeholder engagement
• project management

Keywords

• miscommunication
• architecture
• client relationships
• stakeholders
• communication strategies

Mentioned in this episode

Organizations: Chartered Institute of Architectural Technologists, Studio Yaqub Architecture, The University of the West of England

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