Aspire with Emma Grede

Julia Collins has spent much of her life chasing big goals,first to prove herself and then to save the planet. The path took her from restaurant kitchens in New York City to Silicon Valley boardrooms, where she became the first Black woman to co-found a unicorn and raised more than $450 million in venture capital. But it also came with heartbreak, burnout, a co-founder fallout, and years spent trying to fit into a version of success that never quite felt like her own. Today, Julia is building companies focused on the future of food and the future of the planet. But getting there required unlearning some of the biggest lessons she thought she knew about ambition, achievement, and self-worth. In this conversation, Julia sits down with Emma to talk about what was really happening behind the headlines — the pressure to fit in, the cost of tying your identity to your success, and the belief she carried for years that the more she suffered, the more successful she would become. Julia shares: Why showing up as herself changed everything — and what it cost her to try fitting in first What she learned raising hundreds of millions of dollars How she navigated a co-founder fallout and life-changing exit The financial habits that shaped her relationship with money The lesson that took her the longest to unlearn about success and sacrifice What's a belief about success you've been carrying that might be costing you more than it's giving you? Drop it in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next. We'd love to hear what you think. Please take this survey to help us make the show better for you: ⁠emmagrede.com/survey To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Hiring is the single most consequential thing you do when you're building anything. Get it right and it compounds. Get it wrong and it costs you years. In today's episode, Emma is sharing the thing she's come to believe is true: the team you build is the most honest reflection of how well you know yourself. This is the real version of what Emma's looking for when she's sitting across from a candidate—the exact framework for how she actually thinks about it, the mistakes she's made, and why she can see past a great resumé to the person underneath. In this episode you'll learn: The three people you need to speak to before you write a single job description Why Emma hires for attitude over experience, and what she believes you cannot teach What to listen for in how someone talks about their wins and losses Why culture fit has quietly become code for comfort How to think about paying for talent when the margins are thin Whether you're hiring for the first time, building a team, or sitting on the other side of the table in an interview, this one is for you. Start With Yourself is available now. We'd love to hear what you think. Please take this survey to help us make the show better for you: ⁠emmagrede.com/survey To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Bethenny Frankel turned a TikTok account into a $20-million-a-year business without a plan or a brand of her own. She had a vision and a set of deal terms that no one in the industry has been able to replicate, or get her to explain, until now. In this conversation, Emma gets Bethenny to do the thing she never does: open her playbook. Bethenny shows the work behind it all—the deal structures, the dollar amounts, the model she built that agencies keep trying to reverse-engineer and she keeps refusing to share. Bethenny shares: The Skinny Girl carve-out that started everything and the difference between licensing and ownership that determines whether you walk away rich or walk away with nothing How she built her business with zero exclusivity, equity in nearly every partnership, and why brands agree to terms no one else can get Why she says trust and attention are the only two assets that matter and what that means for anyone trying to build an audience into a business The true cost of building an entire business on yourself and what freedom looks like when you’re more successful in your fifties than you’ve ever been If you’ve ever been put in a box or told your vision doesn’t fit the playbook, let us know in the comments. And subscribe to Aspire with Emma Grede so you don't miss what's next. We want to hear from you! Take our audience survey and help us shape what comes next for Aspire: https://form.typeform.com/to/eNPvwUY4 To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Sometimes you can reach a point in your career when everything looks right on paper, but feels completely wrong. And wanting something different doesn’t make you ungrateful, it signals growth. But the next step is where a lot of people make emotional decisions. They quit without having a plan, waiting to feel ready before they make a move, or talking themselves out of it entirely. In this episode, Emma talks about what a real career pivot actually looks like. Not the fantasy version where you walk away from everything and magically figure it out, but the strategic version where you build on what you’ve already done. She gets into how to tell the difference between burnout and a real signal that it’s time to change, why the best pivots are usually closer than you think, and how to move forward without starting from zero. You'll learn: The Pivot Audit: a framework for making big career moves strategically How to de-risk a career change before you take the leap Why being "too late" is a myth and what the data actually says What's one part of your career you've quietly outgrown? Drop it in the comments — we'd love to hear from you. And don't forget to subscribe so you never miss an episode of Aspire with Emma Grede. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Mori Taheripour is one of the leading negotiation experts in the country, but her most important lesson may be this: negotiation has nothing to do with conflict and everything to do with knowing your worth. The Wharton professor has spent the last 22 years teaching people how to ask for what they want, not by using scripts or tactics, but by rebuilding the self-belief that life slowly chips away at. In this episode, Emma and Mori get into the fear, guilt, people-pleasing and inner work that sits at the heart of every negotiation you’ll ever have. They explore: Why negotiation is a life skill, not a boardroom tactic How fear of rejection stops us from asking for more Why people pleasers struggle to advocate for themselves How to stop taking no personally Why your biggest negotiation is always with yourself Why leverage is often perception How to ask for more without guilt or apology This is the episode for every woman who has ever talked herself out of asking. You already have what it takes and Mori explains exactly why. What's your biggest negotiation challenge right now? Drop it in the comments, we'd love to hear from you. And don't forget to subscribe so you never miss an episode of Aspire with Emma Grede. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Interviewing isn’t a personality test. It’s a skill, and it’s one you can learn. In this Career Girl’s Guide episode, Emma breaks down what actually makes someone stand out in the room. Drawing from years of interviewing — on both sides of the table — she shares the mindset shifts and practical tools that separate average candidates from unforgettable ones. In this episode, you’ll learn: How to research like a strategist How to uncover a role’s hidden pain The three-part storytelling formula that works • How to speak about failure with authority • Salary rules that change your earning trajectory • The questions that signal leadership This isn’t about being perfect. It’s about being understood — and positioned. Career girlies don’t audition. We position. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Today on Aspire, Emma sits down with Laney Crowell, founder and CEO of Saie – a brand that consistently has seven products ranked in the top ten at Sephora. Emma and Laney talk about what it really took to build Saie from scratch: the mindset shifts, the operational discipline, the hiring decisions, and the resilience required to scale without a traditional founder background. In this episode, Laney shares: Why rejection isn’t personal and how to use it as fuel What raising capital as a woman actually requires The importance of reference checks and hiring intentionally Why refining consistently beats rushing growth The importance of building a community alongside the brand The rewards and challenges of building a business as a new mother This episode is for anyone who feels “not qualified enough” or “not ready yet” and is building anyway. If this conversation resonated, leave a comment and subscribe for more honest conversations with founders, leaders, and builders on Aspire. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices