AWS for Software Companies Podcast

PagerDuty SVP Rukmini Reddy explains why AI is making software operations exponentially more complex — and why the companies that learn and recover fastest will be the ones that win.Topics Include:PagerDuty powers critical digital operations for enterprises and AI-native companies.Founded by early AWS employees who experienced always-on system failures firsthand.The platform evolved from simple alerting into a full operational intelligence platform.Complexity exploded with microservices, cloud-native infrastructure, and multi-cloud environments.Reliability must be a core value — not an operational afterthought.PagerDuty's culture champions the customer above everything else.Employee recognition extends beyond sales to celebrate the whole business.AI is accelerating software creation but making operations far more complex.AI fails differently — silently, unpredictably, with a much larger blast radius.Enterprises should leverage their operational history as a competitive AI asset.AI-native companies must build operational resilience early, not bolt it on later.The winners won't build fastest — they'll learn and recover fastest.Participants:Rukmini Reddy – Senior Vice President of Engineering, PagerDutySee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Find out why the world's largest banks and enterprises trust CockroachDB for mission-critical infrastructure, and what a decade of AWS partnership means for the future of cloud-native data.Topics Include:Cockroach Labs makes CockroachDB, a distributed SQL database built for resilience.It delivers cloud-native consistency that legacy relational databases simply cannot match.The name "cockroach" reflects survivability — it's designed to never go down.Target customers include major banks, trading platforms, retailers, and gaming companies.AI is forcing enterprises to accelerate database modernization from the board level down.AWS has been a foundational cloud partner for Cockroach Labs for a decade.The CockroachDB-AWS integration spans EC2, S3, Bedrock, and Amazon Q-Transform.AWS partnership shapes both product roadmap decisions and go-to-market execution.New partners should educate themselves first — AWS programs are deep and extensive.CockroachDB now supports native vector search for RAG and generative AI applications.Agentic AI could mean trillions of digital agents demanding real-time data infrastructure.Database modernization and AI adoption will only accelerate dramatically through 2027.Participants:Cassie Zimmerman – Senior Director, Global Strategic Partnerships, Cockroach LabsSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

If you're betting on agentic AI, hear directly from the builders navigating the challenges, innovating pricing models, and creating the coming reality where every employee manages thousands of agents.Topics Include:Four panelists represent the full AI stack: build, run, secure, monitor.Agentic AI moved faster than anyone predicted just 18 months ago.Writer AI's no-code agent builder missed both its target personas entirely.Non-technical users now just prompt agents instead of building workflows.Fireworks AI processes over ten trillion tokens daily across open models.DeepSeek's Christmas release tripled Fireworks' capacity needs almost overnight.Okta identified agent identity as a security problem from day one.91% of organizations are already using AI agents in some capacity.Datadog evolved naturally from dashboards to autonomous investigative agents.Bits.ai agents now diagnose production incidents before engineers wake up.Trust requires explainability — black-box agents stall enterprise adoption cold.Human-in-the-loop remains essential; risk tolerance varies wildly by organization.Writer AI compressed a four-month retail workflow down to one week.Multi-provider inference consistency is one of the hardest unsolved infrastructure problems.Agentic pricing models are fundamentally broken for enterprise budget planning today.Agents managing agents means every employee becomes a manager of thousands.POC data gaps are the most underrated blocker to production deployment.Security must be designed in from the start — retrofitting is painful.Build evaluations first so you know if you're actually improving anything.Find your uniquely differentiated data and build your agentic bet there.Participants:Yannick Guillerm – Regional Manager, Sales Engineering, DatadogRay Thai – Director of Product Management, Fireworks AIAndrew Yu – Vice President of Engineering, OktaMatan-Paul Shetrit – Director of Product Management, Writer AIModerator: Carol Potts – General Manager, North America ISV Sales, AWSSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Honeycomb Co-founder and CTO Charity Majors explains why measuring the right engineering metrics in the age of AI matters more than chasing numbers.Topics Include:Charity Majors introduces Honeycomb as the original observability company for complex systemsHoneycomb solves high cardinality problems across millions of individual customer experiencesTheir MCP tool ranked top five in Stack Overflow's most-used listCanva lets developers interact with production software directly from their IDEAI acts as an amplifier requiring strong reliability and observability foundationsMeasuring success requires multiple metrics to avoid gaming single numbersHoneycomb adopted Intercom's 2X productivity challenge enlisting employees to identify gainsWriting code was never the hard part even before generative AI arrivedHoneycomb created AI values prioritizing transparency and emotional safety for employeesStaff tested boundaries on resources and environmental impact prompting honest discussionsHoneycomb acquired Grok and shipped Query Assistant Canvas and MCP productsFuture concerns include AI economics shifting and AI-native developers lacking foundational expertiseParticipants:Charity Majors – Co-Founder/CTO, Honeycomb.ioSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Learn how Docupace transformed from cloud-native platform to AI-powered wealth tech leader, leveraging AWS partnerships and customer obsession to accelerate growth.Topics Include:Docupace Technologies has served wealth management firms for twenty years.Three SaaS product lines streamline advisor workflows and back offices.AI transforms both customer operations and Docupace's internal business practices.Trust between advisors and investors drives conservative technology adoption approach.Serving seven top-ten broker dealers demands careful data security strategies.AI shifts financial systems from deterministic certainty to probabilistic outcomes.Industry began AI adoption with simple meeting note-taking applications.Docupace's agentic AI framework enables safe, observable, orchestrated agent deployment.Multiple verification layers and human oversight ensure zero-error financial operations.Internal AI implementation required nine months navigating change management hurdles.Team curiosity and rapid experimentation matter more than traditional skill sets.AWS customer obsession and partnership programs dramatically accelerate business growth.Participants:Michael Pinsker – Founder and President, Docupace TechnologiesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Fabric CTO Ankush Goyal reveals how AI Search is transforming commerce discovery and why merchants need AI agents to compete effectively.Topics Include:Fabric builds AI agents for commerce, solving merchant visibility challengesCommerce shifting due to AI Search channels and smaller retail teamsProduct Agent monitors and improves product visibility across AI channelsPetMeds uses Fabric to optimize AI Search and automate SKU onboardingFabric evolved from commerce platform company to AI agent solutionsAgentic and generative AI work together to optimize product catalogsFabric uses AWS EKS, Bedrock, S3, and Nova models heavilyAWS partnership connects Fabric with industry leaders and growth opportunitiesAWS services enable reliable, cost-effective, and performant enterprise AI agentsPrototyping agents is easy, but enterprise-grade reliability is extremely challengingFour key learnings: workflow reliability, context engineering, cost effectiveness, feedback loopsCTOs should define agent goals, guardrails, context, and evaluations earlyLong-running workflow durability and snapshots prevent costly repeated work failuresFuture innovations focus on specialized models, retrieval frameworks, automated evaluationsMerchants can evaluate AI Search performance at fabric.inc or LinkedInParticipants:Ankush Goyal – Chief Technology Officer, FabricSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Hear how Halo manages market disruption and technology innovation with their unique culture, helping them scale to be a leader in workflow automation software.Topics Include:Halo serves 125,000 teams across 75 countries with enterprise ITSM solutionsPaul Hamilton founded company 21 years ago as freelance IT consultantBuilt ticketing software to track their own freelance client work originallyNo marketing budget so mastered organic SEO without paid advertising spendReached number one Google ranking globally for help desk software 2006Hired first employee in 2011 when co-founder wanted outAWS partnership began years ago recognizing trajectory not current snapshot sizeAWS team proactively delivered 20 percent infrastructure optimization cost savings recentlyHalo reducing prices using savings for customer value creationHires graduates and trains them rather than poaching experienced enterprise talentMonday morning all-company meetings ensure transparency with minimal management hierarchy levelsNo traditional sales teams, culture emphasizes autonomy and employee ownership stakesTechnology completely rebuilt 2017-2018 delivering deployments in one-third typical timeframesTotal cost ownership 70 percent lower than competitors while winning tendersVision transcends software through music festivals, documentaries pioneering fulfilling workplace cultureParticipants:Paul Hamilton – CEO and Founder, HaloAlison Kay – Vice President / Managing Director, AWS UKISee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Executives from March Networks explain how Amazon Bedrock transformed petabytes of surveillance video into economically viable solutions that unlock untapped business value.Topics Include:March Networks CEO and CPO discuss video surveillance for enterprise banks and retailers globallyCompany serves 10,000 customers with 250,000 installations worldwide since 2003 from Ottawa headquartersBanking customer operates across 25 countries centralizing video operations on one standardized platformSingle enterprise customer manages 65 petabytes of distributed data across March Networks recordersAWS partnership enables five-to-ten-year cloud transition starting with economical DeepGlacier storage solutionsAmazon Bedrock powers AI Smart Search analyzing snapshots for searchable business intelligence insightsEnterprise video data remains largely untapped for retail traffic patterns and operational efficiencyOne retailer processes three million daily POS transactions across 6,000 locations synchronized with video2025 brought AI Smart Search launch enabling natural language queries across entire operationsCloud storage became economically viable using Glacier after traditional quotes reached millions annuallyFraudsters exploit 90-180 day retention windows by waiting six months to file lawsuits2026 vision emphasizes consultative selling for efficiency gains supported by strong AWS partnershipParticipants:Peter Strom – President & Chief Executive Officer, March NetworksJeff Corrall – Chief Product Officer, March NetworksSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/