Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media

About this episode

Maren Hamilton discusses the integration of social media into brand strategy for outdoor brands.

Maren Hamilton , former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares why brands must stop treating social as a downstream channel, how to bring social thinking upstream into campaign planning and what it takes to build a social-first brand. About: This podcast is produced by Port Side , a creative production studio creating video strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially?

People in this episode

Host: Port Side

Guest: Maren Hamilton

Topics covered

• social media
• branding
• outdoor brands
• campaign planning
• social-first strategy

Keywords

• social media
• branding
• outdoor brands
• campaign planning
• social-first

Mentioned in this episode

Organizations: The North Face, popFly

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