How DECKED Is Trying To Balance Brand and Performance

About this episode

This episode discusses the balance between brand and performance marketing with insights from DECKED's marketing leaders.

In this episode, Greg Randolph , VP of Marketing at DECKED, and Bridget Noonan , Senior Brand Director at DECKED, break down one of the biggest tensions in modern marketing: brand vs performance. We talk about the rise of performance marketing, why it worked so well for so long, and why many brands are now hitting a ceiling. Greg and Bridget share how DECKED is thinking about long-term growth, what it actually means to invest in brand, and why community, storytelling, and customer connection are becoming more important than ever. We also get into the risks of over-relying on paid channels, how to think about creative and frequency, and finding a balance between brand and performance marketing About: This podcast is produced by Port Side , a creative production studio creating content strategy + production for outdoor brands, rooted in emotion. Want to learn more about how we can help? Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out…

People in this episode

Host: Port Side

Guests: Greg Randolph, Bridget Noonan

Topics covered

• brand marketing
• performance marketing
• long-term growth
• community
• storytelling
• customer connection

Keywords

• brand vs performance
• marketing strategy
• performance marketing
• community engagement
• storytelling
• customer connection

Mentioned in this episode

Organizations: DECKED

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