Building a World in One Hour (And Why Two People Can Do It Faster Than One)

Building a World in One Hour (And Why Two People Can Do It Faster Than One)

From Backstage w/ Matt Stone by Matt Stone Enterprises

April 15, 2026 · 8 min

About this episode

Matt Stone discusses the importance of collaboration in building a compelling narrative for a new website.

Happy tax day in America, 86 degrees in northern New Jersey, and Matt’s exhausted but inspired after standing up the new website for thebiggerstage.com yesterday. After sharing trivia about the American School for the Deaf (1817), the last day U.S. silver coins circulated in Canada (1870), and the Titanic actually sinking in the early morning hours of this day (1912), he dives into what happened in that marathon workday. The difference between the first site and this one is significant—it has the benefit of input from a bunch of different people. Yesterday he worked with Mike Verret, who runs a program for developing your perfect pitch, and they got deep into the messaging, the words, the imagery, the story of The Bigger Stage. Here’s what hit him: the first thing you need to do is make people interested. If they’re not, they’ll never walk in the door. You need the hook, then the short story behind the hook that draws them into dialogue about who you’re working with, what problems you’re solving, why it’s relevant. With The Bigger Stage, people can imagine a stage—a flat wooden structure, lights, curtains. Those are props in the story, literally and figuratively. The challenge is…

People in this episode

Host: Matt Stone

Guest: Mike Verret

Topics covered

  • website development
  • storytelling
  • collaboration
  • entrepreneurship
  • marketing

Keywords

  • website
  • storytelling
  • collaboration
  • entrepreneurship
  • marketing
  • The Bigger Stage
  • pitch development

Mentioned in this episode

Organizations: thebiggerstage.com, American School for the Deaf

More episodes of Backstage w/ Matt Stone

Explore listener stats, chart rankings, contacts and more on the Backstage w/ Matt Stone podcast page.