About this episode
The episode discusses how Her Bank was created to address the banking needs of women during the pandemic.
Is your financial institution doing all it can to build and maintain strong, long-term ties with key customer groups? Her Bank tailored specific experiences to reach women customers who lacked a strong banking relationship. Discover what’s behind launching a niche brand: How Her Bank was born during the pandemic to meet the unmet needs of women who lacked strong banking relationships and faced financial uncertainty.Why authentic conversations — not just data — are key to understanding custome...
People in this episode
Host: Wipfli
Topics covered
- financial institutions
- customer relationships
- niche branding
- women in banking
- pandemic response
Keywords
- financial institution
- customer groups
- banking relationship
- women customers
- financial uncertainty
Mentioned in this episode
Organizations: Her Bank
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