AI, Brand Safety’s Frenemy | Behind the Numbers (Video)
From Behind the Numbers: an EMARKETER Podcast by EMARKETER
April 20, 2026 · 32 min · Episode 986
About this episode
The episode discusses the impact of AI on brand safety in advertising, particularly on YouTube.
In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI’s influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/ podcast-ai-brand-safety-s-frenemy-behind-numbers © 2026 EMARKETER
People in this episode
Host: Marcus Johnson
Guests: Jacob Bourne, Bill Fisher
Topics covered
- AI
- brand safety
- advertising
- YouTube
- marketing
Keywords
- AI
- brand safety
- advertising
- YouTube
- marketing
- advertisers
- influence
Mentioned in this episode
Organizations: YouTube, EMARKETER
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