The Returns Problem: How to Keep Things Sold and Customers Happy | Reimagining Retail
From Behind the Numbers: an EMARKETER Podcast by EMARKETER
April 22, 2026 · 27 min · Episode 987
About this episode
The episode discusses the reasons behind item returns and strategies to manage them effectively.
On today’s podcast episode, we discuss the main reasons people return items, the different policies we would keep or curb to help get returns under control, and the number one way to reduce returns. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-returns-problem-how-keep-things-sold-customers-happy-reimagining-retail© 2026 EMARKETER
People in this episode
Host: Suzy Davidkhanian
Guests: Sky Canaves, Blake Droesch
Topics covered
- returns
- retail
- customer satisfaction
- return policies
- ecommerce
Keywords
- returns problem
- customer happiness
- retail strategies
- return policies
- ecommerce insights
Mentioned in this episode
Organizations: EMARKETER
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