The Content Series That Actually Books Weddings with Jade from Willow & Sage Botanics | Ep 37

About this episode

Jade from Willow & Sage Botanics discusses her journey from retail to building a successful wedding floristry brand through a design challenge.

In this episode, I’m chatting with Jade from Willow & Sage Botanics, an Auckland-based wedding florist who stumbled into flowers during COVID, ditched retail (because… no), and built an incredibly intentional brand by doing one bold thing: she committed to a 52-week design challenge. We talk about what it really looks like to go from “I make pretty things” to "I run a business" and how Jade used consistency, series content, and more client-centred storytelling to attract higher-budget, better-aligned weddings (without needing to be “20 years in” to have authority). If you’ve ever felt like you’re posting for other florists instead of your dream couples, this one will land.

People in this episode

Host: Ash Wheelhouse

Guest: Jade

Topics covered

• wedding floristry
• branding
• design challenge
• client storytelling
• entrepreneurship

Keywords

• wedding florist
• design challenge
• branding
• client storytelling
• entrepreneurship

Mentioned in this episode

Organizations: Willow & Sage Botanics

Places: Auckland

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