
About this episode
Ash Wheelhouse shares a passionate rant about the misconceptions surrounding tradwives and the challenges faced in the floristry business.
Okay I went on a bit of a rant this week & I'm not sorry about it. There's a sentence I hear florists say constantly that makes me want to shake you (with love). It came up on a call in the Academy last week & I haven't been able to let it go since. So now you're all getting the rant. We're getting into tradwives, the plumber who quoted me $16k without flinching, the word "spinster" & where it actually comes from, & why the 1950s housewife fantasy is the most expensive cosplay on the internet. If you've ever apologised in a quote, rounded a number down because you felt bad, or watched a Nara Smith video and felt confused about wether you're supposed to be making dough 🥖 or making DOUGH 💰 about it, this one's for you. Welcome to the Failed Tradwife Club. Membership is free. The dues are getting paid properly.
People in this episode
Host: Ash Wheelhouse
Topics covered
- tradwives
- floristry
- 1950s housewife fantasy
- business mindset
- self-worth
- pricing
Keywords
- trad wife
- rant
- florists
- pricing
- self-worth
- 1950s
- cosplay
- business mindset
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