Why Are Wedding Flowers So Expensive? (Things Your Florist Would Say If They Weren't Worried About Offending You) |Ep 43

About this episode

The episode discusses the reasons behind the high costs of wedding flowers and how to communicate this to clients effectively.

Welcome to the first episode of a new series, "Things Your Wedding Florist Would Say If They Weren't Worried About Offending You" Consider this the rant you've been biting your tongue on for years, finally said out loud to the only people who actually get it. First up, the big one. "Why are wedding flowers so expensive? Once you say wedding, the price just triples." If you've been in this industry more than five minutes you've heard it, and in this episode I'm giving you the response I actually want to give, plus the one you can use with a real client without burning the enquiry to the ground. We get into why a $15 bunch from Woolies is not the same product as a full wedding setup (spoiler, a robot probably made the Woolies one), what a loss leader actually is & why supermarket flowers are basically bait, and the chef metaphor that lands every time. Because nobody questions why a private chef costs more than a Macca's meal, yet flowers somehow get the suspicious eyebrow. I also break down where sticker shock really comes from. Most of the time it isn't a bad attitude, it's a wrong reference point. People are comparing apples to apples that aren't apples at all, and a lot of…

People in this episode

Host: Ash Wheelhouse

Topics covered

• wedding flowers
• pricing
• floristry
• education
• client communication

Keywords

• wedding flowers
• pricing
• florist
• client education
• sticker shock

Mentioned in this episode

Organizations: Woolies, TikTok

Products: Macca's meal

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