Activating Agency Partnerships with Tom Balanda

About this episode

Bill Kenney discusses agency partnerships with Tom Balanda, focusing on trust, communication, and relationship-led outcomes.

Agency partnerships require a different mindset than traditional tech partnerships. In this Belly2Belly episode, Bill Kenney talks with Tom Balanda from Simpli.fi about building trust with agencies, adopting a give-first mentality, and creating early momentum through communication and shared wins. Tom shares practical advice on activating agency partners, managing internal alignment, and driving real outcomes through relationship-led partnerships. Tom Balanda https://www.simpli.fi/ --- Fe...

People in this episode

Host: Bill Kenney

Guest: Tom Balanda

Topics covered

• agency partnerships
• trust building
• communication
• relationship management

Keywords

• give-first mentality
• internal alignment
• shared wins

Mentioned in this episode

Products: Simpli.fi

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