Building High-Impact Partner Marketing with HubSpot's Christi Williams

About this episode

Bill Kenney talks with Christi Williams about effective partnership marketing strategies.

Partnership marketing requires more than co-branded campaigns. In this Belly2Belly episode, Bill Kenney talks with Christi Williams from ‪HubSpot about defining a joint value proposition, aligning on shared KPIs, clarifying swim lanes, and building recurring partnership frameworks that drive measurable growth. Christi shares practical advice on verticalization, accountability, and avoiding the “one-and-done” trap in ecosystem marketing. Christi Williams https://www.linkedin.com/in/ch...

People in this episode

Host: Bill Kenney

Guest: Christi Williams

Topics covered

• partner marketing
• joint value proposition
• KPIs
• ecosystem marketing

Keywords

• verticalization
• accountability
• recurring partnership frameworks

Mentioned in this episode

Products: HubSpot

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