How Women's Health Apps Come To Life - And How To Choose One

About this episode

Dr. Mitzi Krockover discusses the trustworthiness of women's health apps with Josefina Ruiz, exploring key factors in digital health technology.

What makes a digital health app truly trustworthy—and who decides? In this episode of Beyond the Paper Gown, Dr. Mitzi Krockover speaks with Josefina Ruiz, Head of Growth at Light it, a global healthcare product agency building femtech and mental health platforms. Together, they explore what separates meaningful women’s health technology from “just another app”—from evidence-based design and patient experience to privacy, AI, and data security. Josefina also shares her personal journey of discovering she carries the BRCA2 genetic mutation, and how that experience reshaped her perspective on healthcare, advocacy, and the importance of empathy and community in digital health tools. 🎧 Plus: Don’t miss the bonus mini-episode where Josefina shares practical advice for founders building women’s health and digital health products. Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/ Josefina Ruiz, Head of Growth at Light-it Light-it Seven…

People in this episode

Host: Mitzi Krockover

Guest: Josefina Ruiz

Topics covered

• women's health technology
• digital health apps
• healthcare advocacy
• data security
• BRCA2 genetic mutation
• patient experience
• empathy in healthcare

Keywords

• digital health
• femtech
• health apps
• privacy
• AI
• data security
• healthcare
• advocacy
• BRCA2
• community

Mentioned in this episode

Organizations: Light it, Woman Centered, LLC, Seven Starling, Mavida Health, Cerula Care, Unease Health, Puppeteer

More episodes of Beyond The Paper Gown Podcast

• My Vote. Our Health. | Bridging the Care Divide: MentalHealth, Telehealth, Rural Access and CMS Reimbursement · June 6, 2026 · 57 min
• Ovarian Cancer, The Signs Are There. So Why Are We Missing Them? · April 14, 2026 · 35 min
• Hype vs. Help: How to Decode Supplements for Midlife Women · March 20, 2026 · 36 min
• Women’s Health Innovation Isn’t Niche — This Report Proves It · February 27, 2026 · 32 min
• From Idea to Impact: Building Women-Centered Health Apps · January 18, 2026 · 21 min
• Midlife Metabolism Reset: Nutrition Secrets for Women 40+ · November 26, 2025 · 57 min