#806: The Messy Middle of Building a Business

#806: The Messy Middle of Building a Business

From Boutique Chat by The Boutique Hub with Ashley Alderson

April 7, 2026 · 23 min

About this episode

Ashley Alderson interviews Alyssa Wagler about her journey of building Top Notch Boutique from the ground up and the challenges of scaling a business.

Sponsored by Color Guru This episode is sponsored by Color Guru. Boutique Chat listeners receive $350 off Color Guru Academy with code: BOUTIQUE350. Learn more at: https://www.colorguruacademy.com/ _____________________ What does it actually look like to grow a boutique from nothing… into multiple thriving businesses? Ashley sits down with Alyssa Wagler , owner of Top Notch Boutique , who built her business from the ground up—beginning in a mini barn and growing into storefronts, wholesale, and custom manufacturing. But growth didn't come with a clear plan… and it definitely didn't come easy. This is the real, unfiltered conversation about what happens when your business starts working—and you're forced to figure out how to scale it in real time. You'll learn: How Alyssa started her boutique with no experience The moment her business unexpectedly took off Growing from one location into multiple revenue streams What scaling actually feels like (and why it's overwhelming) Join The Boutique Hub Alyssa Wagler & Top Notch Boutique : Website: shoptopnotchboutique.com Instagram: @shoptopnotchboutique ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website |…

People in this episode

Host: Ashley Alderson

Guest: Alyssa Wagler

Topics covered

  • business growth
  • entrepreneurship
  • scaling a business

Keywords

  • boutique
  • business development
  • revenue streams

Sponsors

Color Guru

Mentioned in this episode

Products: Color Guru Academy

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