#807: Andromeda Changed Everything: What Retailers Need to Know

About this episode

Ashley Alderson discusses the changes in retail marketing strategies with Jeff Fenn, focusing on the impact of Facebook's Andromeda algorithm and current best practices for boutique owners.

Want to make more sales and grow your boutique in 2026? Retailers everywhere are pouring money into ads, creating endless content, and still wondering why conversions aren't happening. The truth? The game has changed—and most boutique owners are playing by outdated rules. Ashley sits down with Jeff Fenn — the marketing director and lead coach of Boutique Hub Black —to break down exactly what's working RIGHT NOW in Facebook ads, organic content, website optimization, and local foot traffic. Whether you're brick and mortar, online, or both, this episode is packed with actionable strategy. You'll learn: Why 80% of new foot traffic for boutiques starts on Google Facebook's new Andromeda algorithm: what it is, why it changes EVERYTHING The #1 mistake killing your ad performance (hint: it's NOT your ads) Why AI search (ChatGPT Shop, Google AI) is the new SEO frontier How Boutique Hub Black works, who it's for, and how to protect your Facebook page from getting hacked Join The Boutique Hub Learn more about Boutique Hub Black __________________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

People in this episode

Host: Ashley Alderson

Guest: Jeff Fenn

Topics covered

• Facebook ads
• organic content
• website optimization
• local foot traffic
• Google
• Andromeda algorithm
• AI search
• SEO

Keywords

• boutique growth
• ad performance
• ChatGPT Shop
• Google AI

Mentioned in this episode

Products: Andromeda, Boutique Hub Black

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