#808: Shopify Best Practices for Boutique Owners

#808: Shopify Best Practices for Boutique Owners

From Boutique Chat by The Boutique Hub with Ashley Alderson

April 21, 2026 · 43 min · Season 8 · Episode 808

About this episode

Ashley Alderson and Shopify expert Dylan Welling discuss best practices for boutique owners to improve website conversions.

Most boutique owners are pouring money into ads expecting more sales — but if your website isn't built to convert , you're just paying to lose customers. Ashley Alderson sits down with Dylan Welling , Shopify expert and ad strategist inside of Boutique Hub Black, to break down what actually drives conversions online — and the biggest mistakes boutique owners are making right now. You'll learn: The ideal homepage layout that drives conversions What your product pages MUST include The biggest trust-killers on boutique websites How shipping pricing impacts conversion rates The #1 metric you should be tracking before running ads Join The Boutique Hub Learn more about Boutique Hub Black __________________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

People in this episode

Host: Ashley Alderson

Guest: Dylan Welling

Topics covered

  • Shopify
  • website conversion
  • boutique marketing
  • e-commerce

Keywords

  • homepage layout
  • product pages
  • trust issues
  • shipping pricing
  • conversion metrics

Mentioned in this episode

Products: Shopify

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