
#808: Shopify Best Practices for Boutique Owners
From Boutique Chat by The Boutique Hub with Ashley Alderson
April 21, 2026 · 43 min · Season 8 · Episode 808
About this episode
Ashley Alderson and Shopify expert Dylan Welling discuss best practices for boutique owners to improve website conversions.
Most boutique owners are pouring money into ads expecting more sales — but if your website isn't built to convert , you're just paying to lose customers. Ashley Alderson sits down with Dylan Welling , Shopify expert and ad strategist inside of Boutique Hub Black, to break down what actually drives conversions online — and the biggest mistakes boutique owners are making right now. You'll learn: The ideal homepage layout that drives conversions What your product pages MUST include The biggest trust-killers on boutique websites How shipping pricing impacts conversion rates The #1 metric you should be tracking before running ads Join The Boutique Hub Learn more about Boutique Hub Black __________________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
People in this episode
Host: Ashley Alderson
Guest: Dylan Welling
Topics covered
- Shopify
- website conversion
- boutique marketing
- e-commerce
Keywords
- homepage layout
- product pages
- trust issues
- shipping pricing
- conversion metrics
Mentioned in this episode
Products: Shopify
More episodes of Boutique Chat
- #821: The Truth About Boutique Growth, Burnout & Staying Consistent · July 21, 2026 · 38 min
- Five Minute Friday: Why Every Boutique Owner Needs a Business Plan · July 17, 2026 · 5 min
- #820: 13 Scariest Lessons I've Learned in Business | (Boutique Hub Turns 13!) · July 14, 2026 · 38 min
- Five Minute Friday: 3 Business Beliefs That Are Keeping You Stuck · July 10, 2026 · 6 min
- #819: What 50+ Years in Boutique Retail Can Teach Today's Store Owners · July 7, 2026 · 35 min
- Five Minute Friday: The Psychology Behind Customer Loyalty and Higher Sales · July 3, 2026 · 6 min
Explore listener stats, chart rankings, contacts and more on the Boutique Chat podcast page.