Business of Craft 2025 Influencers, Content Creators & Community Leaders
From Business of Craft by Leanne Pressly, CEO Stitchcraft Marketing
December 12, 2025 · 26 min · Season 8 · Episode 12
About this episode
The episode discusses the importance of influencer and content creator partnerships in modern marketing.
Today we're diving into a topic that has completely reshaped modern marketing— influencer and content creator partnerships . For this season, we're excerpting chapters from our book Marketing Magic for Savvy Craft Businesses that you can purchase on our website stitchcraftmarketing.com . This is chapter 14 We call this chapter "Alchemical Alliances," because when you find the right content creator or influencer, it truly feels like magic. Let's break down what you need to know to create those powerful partnerships that can elevate your brand.
People in this episode
Host: Leanne Pressly
Topics covered
- influencer marketing
- content creator partnerships
- brand elevation
- craft business
- marketing strategies
Keywords
- influencer
- content creator
- partnerships
- marketing
- craft business
- brand elevation
- Alchemical Alliances
Mentioned in this episode
Organizations: Stitchcraft Marketing
Books & works: Marketing Magic for Savvy Craft Businesses
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- Business of Craft 2025 Scale Your Brand with Advertising · December 10, 2025 · 19 min
- Business of Craft 2025 Building Community with Social Media · November 19, 2025 · 32 min
- Business of Craft 2025 Mastering Newsletters · November 12, 2025 · 29 min
- Blogs: The Foundation for Your Online Presence · October 9, 2025 · 24 min
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