Using Your Analytics to Set SMART Goals
From Business of Craft by Leanne Pressly, CEO Stitchcraft Marketing
February 20, 2026 · 28 min · Season 8 · Episode 14
About this episode
This episode discusses how to use analytics to set SMART goals based on a survey of retail business owners in the craft space.
Let's jump into today's topic: using your analytics to set your future SMART goals . In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that only 14% were collecting marketing data — and even more shocking, only 4% were using that data to inform strategy.
People in this episode
Host: Leanne Pressly
Topics covered
- analytics
- SMART goals
- marketing data
- retail business
- craft industry
Keywords
- analytics
- SMART goals
- marketing data
- retail
- crafts
Mentioned in this episode
Organizations: Stitchcraft Marketing
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