EP 488 | Fewer Projects, More Profit for Interior Designers with Ellen Walker

EP 488 | Fewer Projects, More Profit for Interior Designers with Ellen Walker

From Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon by Kimberley Seldon

July 7, 2026 · 25 min

About this episode

Ellen Walker shares how taking on fewer projects led to greater profitability in her interior design business.

What if the key to making more money in your interior design business isn’t taking on more projects—but taking on fewer? In this episode, Kimberley Seldon sits down with longtime Business of Design® member Ellen Walker, who recently achieved a milestone many designers dream of: $1 million in revenue and $200,000 in net profit from just three projects. After years of working hard with little financial reward, Ellen transformed her business by embracing project management, capturing every available revenue stream, and following proven systems. Today, she manages entire projects from concept to completion, works closely with trusted trades, and enjoys greater profitability, control, and satisfaction than ever before. If you've ever felt trapped by the belief that earning more requires working harder, Ellen's story will show you another way. What you’ll learn in this episode: - Why taking on fewer projects can lead to greater profitability - How project management creates both control and additional revenue - The three revenue streams every interior designer should capture - Why clients often prefer having one person manage the entire project - How strong contractor relationships…

People in this episode

Host: Kimberley Seldon

Guest: Ellen Walker

Topics covered

  • profitability
  • project management
  • interior design
  • business transformation
  • revenue streams
  • contractor relationships

Keywords

  • interior design
  • profit
  • project management
  • revenue
  • business growth
  • financial results
  • accountability

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