7 Sports Sponsorships that Sports Fans Loved

About this episode

David Brickley discusses seven successful sports sponsorships that resonated with fans and built brand trust.

Too many brands still try to hijack the culture instead of creating with it. In this episode, David Brickley breaks down seven sports sponsorships that actually worked—each one built trust, earned credibility, and showed how to add to the conversation instead of interrupting it. From LeBron's viral Prime Day tease to Nike's emotional Asia Wilson campaign, these are the moments that didn't just check the brand box—they created real fan connection. David walks through each one, explains why it worked, and gives you the playbook to create campaigns that sports fans actually want to share. 🎥 Also discussed: Casey Hurbis (CMO of BetMGM) on why some campaigns flop: https://youtu.be/FGGDk5hddY4 LeBron's Paid Sponsorship Post Went VIRAL. I Explain Why…: https://www.youtube.com/watch?v=pn1Jro1newo 📌 Clips referenced in this episode: • Amazon Prime Day × LeBron James: "What's Next" • Nike: "Winning Isn't for Everyone" • Nike IG: Scotty Scheffler "Guilty" Post • State Farm × Caitlin Clark: "From the Logo" • Nike × A'ja Wilson: "One of a Kind" • Royal Kingdom × LeBron James • Gatorade × Cooper Flagg: "Mic Drop" Bonus Spec Ad: • Converse × SGA (creator: @carstensen_) • Tyrese Haliburton ×…

People in this episode

Host: David Brickley

Topics covered

• sports sponsorships
• brand trust
• fan connection
• marketing strategies
• campaign analysis
• cultural engagement

Keywords

• sports marketing
• sponsorship success
• fan engagement
• Nike campaigns
• LeBron James
• Casey Hurbis
• advertising strategies

Mentioned in this episode

Organizations: Nike, Amazon, Gatorade, State Farm, Royal Kingdom, Converse, BetMGM

Places: New York

More episodes of Business Of Social

• The #1 NFL Team on Social is… · March 16, 2026 · 1h 1m
• Why Women's Sports Is the Smartest Bet in Media · February 17, 2026 · 17 min
• This Is Why Your Marketing "Didn't Work" · February 5, 2026 · 5 min
• The Truth About A.I. That Investors Won't Say Out Loud · February 5, 2026 · 10 min
• The #1 WNBA Team on Social is... · November 12, 2025 · 38 min
• Relationships, Boundaries & the Science of Feeling Safe ft. Sabrina Zohar · November 12, 2025 · 1h 10m