
Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇳🇴NO · Entrepreneurship#140500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
250 to 1.5K🎙 ~2x weekly·102 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇳🇴100% - Active Followers
Loyal subscribers who consistently listen
200 to 1.2K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 17 epsHosts
Recent guests
Recent episodes
The $2.5 Billion NIL Boom Nobody In Our Community Is Talking About With Latavius Powell.
Jun 23, 2026
43m 20s
The Multimillion Dollar Brand Mistake Most Companies Keep Making
Jun 23, 2026
1h 00m 25s
The Podcast Formula That Turns Your Listeners Into Buyers with David Shands
Jun 18, 2026
44m 44s
How To Raise $30 Million For Communities Everyone Else Ignores Ft Simone Hardiman-Jones
Jun 16, 2026
34m 02s
How To Build An Atlanta That Works For Everybody With Nathaniel Smith
Jun 9, 2026
52m 49s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 | ![]() The $2.5 Billion NIL Boom Nobody In Our Community Is Talking About With Latavius Powell. | On this episode of Butternomics, our host, Brandon Butler, talks with entrepreneur and financial planner Latavius Powell about the $2.5 billion NIL boom and what it’s really doing to young athletes. Latavius, CEO of CSG Wealth Management, breaks down why these million dollar checks are 1099 income, how the IRS becomes the worst loan shark a young person can face, and how athletes go rags to riches to rags without the right plan. He shares the building blocks of generational wealth, why schools put contracts in front of teenagers with no lawyer in the room, and what it takes to bring that money back to the community. If you have a young athlete in your life, this conversation will save you from costly mistakes.See omnystudio.com/listener for privacy information. | 43m 20s | ||||||
| 6/23/26 | ![]() The Multimillion Dollar Brand Mistake Most Companies Keep Making | Most companies are still spending millions on beautiful, polished content that almost nobody cares about. Shannon Watkins has sat at the top of the brands that figured this out and the ones that didn't. Former CMO of Aflac, global CMO of Jordan Brand, and former global CMO at Fiserv, she's spent her whole career at the intersection of brand and culture, and she pulled up to Butternomics to break down what's really changing in how brands win. We get into the multimillion dollar mistake brands keep repeating, why people stopped trusting brand voices and started trusting people instead, and what brands are actually buying when they pay a creator. Shannon breaks down the difference between brand, marketing, and advertising, why the agency model is getting disrupted in real time, and the earnings report move every creator should be using before they pitch a single brand. She also takes us through the road that got her here. The pre-med plan she walked away from at Fisk. The worst assignment at Kraft that taught her the foundation of business. The Powerade campaign built around Derrick Rose and a Tupac poem. The Teyana Taylor partnership at Jordan Brand that changed how she saw creators forever. And now Watkins Brand Advisors, where she's helping CEOs, nonprofits, and creators figure out the problem behind the problem. This one's for the founders, the creators, and anybody trying to build something real around their creativity. Shannon doesn't hold back. Watch the full episode and let us know what hit hardest. Connect with Shannon Watkins on LinkedIn and Instagram, and check out Watkins Brand Advisors. #Butternomics #ShannonWatkins #BrandStrategy #CreatorEconomy #Marketing #Atlanta #BlackEntrepreneursSee omnystudio.com/listener for privacy information. | 1h 00m 25s | ||||||
| 6/18/26 | ![]() The Podcast Formula That Turns Your Listeners Into Buyers with David Shands | David Shands started a podcast without knowing what a podcast was. He was selling t-shirts out of a kiosk in Cumberland Mall, running a conference where the tickets moved slow, so he interviewed his speakers to sell seats. That hustle turned into the Social Proof Podcast, two studios, a national summit tour, and over 500 episodes. In this one he breaks down the part most people get wrong. A podcast is a marketing arm for a business, not the business itself. Content needs a business model. He walks through how to cultivate an audience of buyers, why a community of 10,000 paying $2 a month beats chasing ad money, and how he uses AI to script topic episodes when the interviews aren't enough. He also gets honest about the climb. It took him 54 episodes before one hit, and the one that finally blew up rerouted traffic to an old episode nobody watched. He talks the dad guilt, losing $250K on a summit in Miami, and why he moved the whole thing to Atlanta, the Mecca for Black stories and Black wealth. If you're sitting at 200 views thinking about quitting, this is the episode you need. Catch David at Podcast Summit, July 2nd and 3rd. Use code BUTTER for a discount.See omnystudio.com/listener for privacy information. | 44m 44s | ||||||
| 6/16/26 | ![]() How To Raise $30 Million For Communities Everyone Else Ignores Ft Simone Hardiman-Jones | Simone Hardeman-Jones flew into ATL to break down how she's reimagining what philanthropy actually looks like. As executive director of Green Light Fund Twin Cities, she walks into rooms full of wealthy people and convinces them to invest in the communities everybody else overlooks. We get into the Minnesota paradox. It's ranked number one in quality of life and dead last in the income gap between Black and white residents. Same state. Two completely different realities depending on who you are. Simone shares how Green Light Fund finds high-impact programs that don't exist yet in a community, brings them in, and backs them with $600K in seed funding over four years. We talk about the maternal health crisis where 95% of Black maternal deaths were preventable, the food logistics problem hiding behind 9 million food shelf visits, and why she stopped selling her community as a problem to fix. She also gets into what it means to be a Black woman asking for money in rooms that weren't built to welcome her, the difference between deciding for a community versus with it, and the fifth-grade letter-writing campaign that started it all. Learn more about Green Light Fund at greenlightfund.org Subscribe for more conversations on the business of culture.See omnystudio.com/listener for privacy information. | 34m 02s | ||||||
| 6/9/26 | ![]() How To Build An Atlanta That Works For Everybody With Nathaniel Smith✨ | equitygentrification+4 | Nathaniel Smith | Partnership for Southern Equity | AtlantaKirkwood+2 | Atlantaequity+6 | — | 52m 49s | |
| 6/3/26 | ![]() How Steve Canal Turns Culture Into Brand Deals Most People Can't Get✨ | brand partnershipscultural moments+3 | Steve Canal | One Venture GroupONE Musicfest+3 | — | culturebrand deals+5 | — | 48m 44s | |
| 5/27/26 | ![]() The Real Podcast Money Blueprint, Owning Your IP, and Why Black Creators Have To Be 10x Better Ft Mandii B✨ | podcast monetizationintellectual property+3 | Mandii B | — | — | podcast money blueprintnetwork deal+3 | — | 29m 28s | |
| 5/21/26 | ![]() Tendernism: The Untold Story Behind the Word That Broke the Internet✨ | TendernismSouthern food+3 | Walter Johnson | — | Robbins, Illinois | TendernismWalter Johnson+7 | — | 29m 28s | |
| 5/12/26 | ![]() Attorney Gerald Griggs on Voting Rights, Private Prisons, and Black Power in Georgia✨ | voting rightsprivate prisons+4 | Gerald Griggs | Butternomics | GeorgiaAtlanta | voting rightsGeorgia+6 | — | 53m 07s | |
| 5/5/26 | ![]() The Man Behind "Tendernism" Built a Brand the Internet Didn't See Coming✨ | brandingcooking+3 | Walter Johnson | TendernismForbes | Robbins, Illinois | Walter JohnsonTendernism+5 | — | 29m 28s | |
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| 4/30/26 | ![]() $12 Billion in 40 Days: Rev. Jamal Bryant Breaks Silence on the Target Fast and more!✨ | economic pressureboycotts+3 | Rev. Dr. Jamal Bryant | TargetHBCU | New Birth City | Target Fasteconomic pressure+3 | — | 54m 48s | |
| 4/28/26 | ![]() How to Build an App Without Losing Your Money, Your Mind, or Your Time with Amanda Spann✨ | app developmentnon-technical founders+4 | Amanda Spann | ButternomicsiHeartPodcasts | — | app buildingfounder mistakes+4 | — | 44m 08s | |
| 4/28/26 | ![]() Atlanta's Mayor Andre Dickens on Atlanta, Wealth, and the World Cup✨ | AtlantaWealth+5 | Andre Dickens | Showcase AtlantaInvest Atlanta | AtlantaGeorgia | AtlantaWorld Cup+6 | — | 49m 52s | |
| 4/21/26 | ![]() The Business Behind the Belt: Pastor Troy on Ownership, Marketing, and Legacy✨ | ownershipmarketing+4 | Pastor Troy | UniversalBMI | Peter Street | Pastor Troyindependent artist+5 | — | 37m 39s | |
| 4/14/26 | ![]() Jai Ferrell Runs a $25M Empire and You Think It's Just Cookies✨ | leadershipphilanthropy+4 | Jai Ferrell | Girl Scouts of Greater Atlanta | Atlantathe busiest airport in the world | Jai FerrellGirl Scouts+5 | — | 49m 06s | |
| 3/17/26 | ![]() How Mali Wilson Went From Behind the Board to Behind the Mic✨ | music industryentrepreneurship+3 | Mali Wilson | Tree Sound StudiosParamount+1 | — | music industryTree Sound Studios+5 | — | 40m 03s | |
| 3/10/26 | ![]() What Nobody Told You About How Art Builds Culture And Wealth with Onaje Henderson✨ | artculture+3 | Onaje Henderson | Zucot GalleryTuskegee | — | artculture+5 | — | 48m 03s | |
| 3/3/26 | ![]() How Atlanta Is Building the Blueprint for the Future of the South with Courtney English✨ | Atlantaaffordable housing+5 | Courtney English | City of AtlantaFIFA World Cup | AtlantaSouthwest Atlanta+2 | AtlantaCourtney English+5 | — | 48m 02s | |
| 2/25/26 | ![]() The Truth About Owning a Restaurant Nobody Tells You with Tasha Belle✨ | restaurant industryhospitality+4 | Tasha Belle Cyril | J'ouvert Caribbean Kitchen and BarApartment 4B | AtlantaNew York City+2 | restaurant ownershiphospitality entrepreneur+4 | — | 49m 52s | |
| 2/10/26 | ![]() How Commercial Real Estate Builds Long-Term Wealth with Omar Ali✨ | commercial real estatelong-term wealth+4 | Omar Ali | iHeartPodcasts | — | commercial real estatewealth+5 | — | 44m 59s | |
| 2/3/26 | ![]() How Aristotle Investments Left The Army as a Millionaire at 24✨ | military transitionfinancial education+3 | Aristole | Aristole Investments | AtlantaEast Point | militarymillionaire+5 | — | 57m 54s | |
| 1/27/26 | ![]() How Greg Mike Built A Global Creative Empire From A 500 Square Foot Room | On this episode of Butternomics, host Brandon Butler sits down with Greg Mike—the artist who turned painted soda cans into a global brand and a 500 square foot studio into ABV Gallery, one of Atlanta's most influential creative houses. Greg Mike's signature character, Larry Loudmouth, is everywhere from the Beltline to the Swiss Alps. But his story isn't about overnight success. It's about starting with nothing, using what you have, and building something that lasts.See omnystudio.com/listener for privacy information. | 57m 54s | ||||||
| 10/7/25 | ![]() The Business Behind the Beat with Nitti Beatz | On this episode of Butternomics, our host, Brandon Butler, sits down with the one and only Nitti Beatz, a foundational figure in Atlanta's music scene. Nitti takes us back to his roots, from his gospel radio upbringing with his mother to learning seven instruments by ear. He recounts the early days of Atlanta hip-hop, being inspired by local legends like Mr. Cool, and his big break producing tracks for 8-Ball. Nitti pulls back the curtain on the creation of the multi-platinum hit "It's Goin' Down" for Young Joc, sharing the creative process and the lessons learned about the industry. This conversation is packed with insights on the importance of music quality, branding, mentorship from figures like Jermaine Dupri and Diddy, and his passion for developing the next generation of artists. See omnystudio.com/listener for privacy information. | 51m 47s | ||||||
| 10/2/25 | ![]() How Angela Watts Built Atlanta Fashion Week | On this episode of Butternomics, we’re kicking it with Angela Watts, the visionary behind Atlanta Fashion Week. Angela saw the potential for ATL to be more than just a hub for music and culture—she knew it could be a global fashion hotspot too. So, she built a platform that highlights everything from streetwear to high fashion. Fast forward over a decade, and Atlanta Fashion Week is pulling in designers, brands, and fashion lovers from around the world. Tap in as Angela breaks down how she turned her vision into one of ATL’s biggest fashion events, what it really takes to make it in the fashion game, and where she sees the future of Atlanta’s fashion scene heading.See omnystudio.com/listener for privacy information. | 31m 17s | ||||||
| 9/30/25 | ![]() The Playbook for Boring Businesses That Print Money with Randy Hazelton | On this episode of Butternomics, our host, Brandon Butler, dives into the franchise hustle with Randy Hazelton, CEO of H&H Hospitality. Randy reveals how he went from flipping real estate to running Shake Shacks, Buffalo Wild Wings, and Sweetwater Brewhouses in major airports. He breaks down the difference between building concepts from scratch versus leveraging franchises, and why the latter can be a shortcut to success. This conversation is packed with insights on funding, private equity, and the overlooked opportunities in boring businesses.See omnystudio.com/listener for privacy information. | 49m 57s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.
