197. Email Marketing Secrets Every Shopify Brand Needs with Jordan Gordon
From Commerce Untold by Eitan Koter
February 4, 2026 · 29 min · Episode 197
About this episode
Jordan Gordon discusses the importance of email marketing and customer retention for Shopify brands.
In this episode of Mastering eCommerce Marketing, Eitan Koter welcomes Jordan Gordon, Head of Email Retention and CRO at Pilot House Digital, and the host of the World’s Best Email Retention Podcast. Jordan shares how he found his way into email early on, why he stayed focused on it, and how that focus turned into a long-term advantage. The conversation centers on one simple idea. Brands cannot scale efficiently if retention is treated as an afterthought. They talk through what Jordan sees when auditing Shopify and Klaviyo accounts, how email revenue compares to paid media, and why the cheapest customer is often the one you already have. Jordan explains how email supports ads behind the scenes, improves return on spend, and creates room to grow without increasing costs. On the CRO side, Jordan walks through how he looks at funnels, where most sites lose momentum, and why homepage and product page paths matter more than most teams expect. He also explains why simplifying choices and highlighting hero products often works better than complex redesigns. They close with a look at the inbox today, why automation matters more than constant campaigns, and how brands can stay visible…
People in this episode
Host: Eitan Koter
Guest: Jordan Gordon
Topics covered
- email marketing
- Shopify
- customer retention
- CRO
- eCommerce
- digital marketing
Keywords
- email retention
- Shopify
- Klaviyo
- CRO
- customer acquisition
- digital marketing
- eCommerce strategies
Mentioned in this episode
Organizations: Pilot House Digital, Klaviyo, World’s Best Email Retention Podcast
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