Content Is Profit

This week I did something I've been telling people to do for years but had been too comfortable to try myself. I pushed for volume. A daily podcast. Ten clips a day. Twenty pieces of content across every platform. The kind of output that used to take my team six hours and three people. So we ran an audit, rebuilt the entire thing with AI, and got it down to something I can run from the sideline of my kid's soccer practice. In this episode I get into why we did it, the system we built, the tools we actually use, the problem we hit (one of them involves Messi and Ronaldo), and the early numbers that genuinely surprised me. If you've been creating and not getting the results you want... this is the audit conversation you've been avoiding. Build your context documents and join us inside Business Creator Club: www.businesscreator.club Chapters: 00:00 Almost said the wrong show name 00:25 The Jenny Hoyos episode that started this 01:18 Selling "multipurposing" before clipping existed 02:24 The panel argument about posting volume 02:59 Why "it depends" is the real frequency answer 04:34 Why most people play it safe (capacity, not strategy) 05:11 It's not the content... it's the ecosystem 05:42 Where we've been dropping the ball (email) 06:37 Quick intro for new listeners 07:26 The case study: relaunching The Football Show 08:08 Going volume... daily podcast, 10 clips, 7 graphics 08:59 The audit: 6 hours, 2-3 people 09:06 Reverse engineering it with AI (Claude + Descript) 10:07 Recording to clips distributed in 40 minutes 10:44 The Messi and Ronaldo graphics problem 11:04 Find what excites you (or it won't work) 11:42 The room with billionaires 12:22 Audit yourself and your team 14:14 Inside the workflow... research to outline 15:37 Why we record directly in Descript 16:18 The QC and design handoff 17:09 Why we told an editor not to improvise (this time) 17:58 The publishing pyramid and the Six Levers 18:12 Distribution... $10 ad tests and the early numbers 19:04 TikTok clips hitting 16K-20K views 19:29 Audit your resources, then double your output 20:39 The math... $6K of production for $400 20:46 Close, office hours, and CTA Tune in and enjoy!

Hey Fam! Today I’m talking about a skill that most people skip... and that’s a BIG mistake. This is Fonzi BTW hijacking the show 😉 (shhh don't tell LuisDa) It’s not storytelling. It’s not hooks. It’s not editing. It’s the thing that tells you EXACTLY what to fix to grow faster with content. No more guessing. Just real answers. I’ll help you see what works and what doesn’t. You’ll learn where to focus, so you can stop wasting time and make your content really pay off. You’ll learn: How to know if your hook sucks (and what that looks like) The biggest reason people stop watching your videos (hint: it’s in the middle) Why your CTA might be scaring people off The tool that shows you what to fix first One thing to look at that tells you what skill to work on next Not gonna lie… most people ignore this stuff. But once you see it, you can’t unsee it. Let’s dive in. Chapters: 00:00 - The worst jingle ever (but hey, I tried) 00:28 - One skill every creator overlooks 01:00 - Why “data” sounds boring but is your secret weapon 01:30 - Stop spraying and praying: what to look at instead 02:20 - Asymmetrical effort (aka where to put your time) 03:50 - What you MUST fix first in your videos 05:00 - The plan: how to set your content North Star 06:15 - Why your content feels random (and how to fix that) 06:45 - A beginner’s way to read retention graphs 07:30 - 3 graph types that tell you what’s broken 08:30 - If your hook is weak, this will show it 09:20 - The problem with retention (and how to fix it) 10:10 - Copywriting tips for better storytelling 11:40 - Why your CTA might be turning people off 13:00 - Where to really place your call to action 14:00 - Recap: how to know what skill to work on next 15:10 - What pro athletes can teach us about content 15:50 - Your next step (don’t skip this) Come Join the fam: www.businesscreator.club Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are AI Clones Hurting Your Brand More Than Helping? Hey fam! coming to you from my Jeep on the way to a big podcasting event. No studio. Just me, my camera, and real talk. Today’s episode? Oh man… it gets spicy. We had a big debate in our community about AI clones making content for creators. People say it saves time and money… but is it really helping, or hurting? Plus, I’m sharing 3 tools that helped me launch a killer website in just a few hours (and it only cost me 25 bucks!). These tools might just change your whole business game. Inside this episode, you’ll discover: The BIG risk no one talks about with AI clones Why one top creator stopped using AI to make content The $25 tool that saved me thousands and launched a full site A behind-the-scenes look at how we’re using AI the right way A platform that’s like Tinder... but for podcasters (it’s genius) This one’s raw, real, and might just change how you create from now on. Listen now… and let me know: would YOU trust an AI version of yourself to speak for your brand? Chapters: 0:00 – Intro from the Jeep! No studio, no problem 1:25 – The AI clone trend and what sparked this episode 3:10 – A friend’s success (and pivot) with AI-generated content 4:40 – The ethical problem no one’s talking about 6:15 – Can your AI say things you can’t back up? 7:50 – Why being real wins long-term 9:10 – Our most downloaded episode… and why it shocked us 11:00 – Where my brother and I stand on AI tools 12:30 – Why authenticity builds real trust 14:00 – What you really need to be consistent in content 15:40 – Easy way to start podcasting without starting a podcast 17:30 – How PodMatch can help you land podcast guest spots 19:15 – The content management system that changed our game 21:00 – Why I finally tried building an app (and how it went) 23:20 – The $25 website that changed everything 25:40 – My warning about "shiny" tools vs. real results 27:30 – Final thoughts: Be real, use tools smart, stay in the game Come hang out with us at www.businesscreator.club Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

How To Build Trust FAST With Content This one hit different… Fonzi came in hot with a question that had my brain on fire: How fast can we build trust with content? At first, I thought I had the answer. But wait ‘til you hear where this convo went… We broke down something we see ALL the time: people chasing views... but losing trust. We asked stuff like: What’s content really supposed to do? Why are some videos getting tons of views but zero results for their businesses? And can a stranger trust you just from ONE piece of content? You might think it’s all about going viral... But there’s something way more powerful happening under the surface. We’re sharing behind-the-scenes stuff we’ve never talked about before, like how we helped a creator with 20 million downloads and some things we implemented with their team to move the needle forward… fast! Don’t miss this. It might change how you create content forever. P.S. Want help with your content strategy for 2026? Go to www.bizbros.co/monetize and let’s plan it together. Chapters: 00:00 - Intro: Fonzie Takes Over the Episode 00:43 - Raw and Fresh Thoughts Incoming 02:00 - What Is the Role of Content? 03:15 - The 6 Levers of Content Creation 04:30 - Views vs. Trust: What’s the Goal? 05:24 - Your Content Should Answer Questions 06:08 - The Frictionless Sale 07:04 - When Viral Content Backfires 08:01 - Why Going Viral Isn’t Always Good 09:04 - Building Trust with High-Level Clients 10:09 - How Buyers Use Your Content to Decide 11:13 - What Does “Trust” Really Mean? 11:46 - Your Funnel Is a Trust Journey 13:15 - How Fast Can You Build Trust? 13:38 - Certainty + Clarity = Trust 14:40 - Speaking to Problems, Pains, and Desires 15:26 - The Creator Who Built Trust Instantly 16:25 - What Built Instant Trust? 17:28 - Frequency + the Right Message 18:29 - Shifting Beliefs Through Messaging 19:19 - Paid Media vs. Organic Distribution 20:14 - Controlling the Journey With Paid Ads 21:31 - What Organic Creators Do Well 22:33 - Start Conversations to Build Trust 23:30 - How to Control the Trust Funnel Organically 24:02 - Quality Messaging > Fancy Production 25:02 - Why You Don’t Need a Big Audience 26:11 - Events Are Still a Superpower 27:02 - What Happens Inside the One-on-One Challenge 28:00 - Stop Chasing Templates—Learn the Principles 29:13 - Who the Challenge Is Best For 30:26 - Final Thoughts + Join Us at PodFest

Do This in 2026 or You’ll Be Invisible Online - Content Plan for 2026It’s the last episode of the year… and we went deep.But don’t worry, this one’s not just a recap. We’re sharing the real stuff—the things that helped us cross 7 figures, launch a (messy but fun) new community, and keep this podcast alive through wild life changes.We talk about what actually works when it comes to content right now…What doesn’t…And the biggest shift we’re seeing in the game going into next year.Plus—my Fortnite confession, Fonzie’s “dad life” comeback, and how to stop wasting time with content that doesn’t do anything for your business.We also share the #1 mindset shift that’ll help you get more attention, more conversations, and yep… more sales from your content.Let’s just say… it’s not what you think.Want clarity and a real plan to win next year?Join our free 5-day 1-on-1 challenge: www.bizbros.co/monetizeLet’s do it!Chapters: 00:00 – End-of-Year Kickoff and Casual Catch-Up01:04 – 615 Episodes and Why This One Matters02:15 – Gratitude, Community, and Business Milestones06:30 – Authenticity and Sustainable Content Creation08:37 – Why Improvement Matters More Than “Just Posting”11:30 – Is It Too Late for Content?12:11 – Point of View, Intention, and Standing Out14:17 – Asymmetrical Effort and Where to Focus First16:52 – Knowing Your Ideal Customer Deeply18:17 – Why Templates Don’t Create Success19:22 – Prioritization and Content With a Purpose21:28 – A Practical Short-Form Testing Approach22:52 – Converting Attention Into Conversations25:01 – Volume, Feedback, and Resource Reality27:23 – Ideas and Hooks Over Production Quality29:20 – Research vs. Rushing Content29:49 – Looking Ahead: Networking and Growth30:59 – Efficiency, Ads, and Copywriting Focus32:17 – Final Thoughts and Year-End Sendoff Tune in and enjoy! Listen Only here: https://link.chtbl.com/takemetocip Subscribe to the Youtube show ► https://www.youtube.com/@contentisprofit Join the Content Is Profit & Content Momentum Community: https://www.facebook.com/groups/contentisprofit Connect with BIZBROS: https://www.facebook.com/BIZBROSCO https://www.instagram.com/bizbrosco Connect with FONZI: https://www.instagram.com/luiscamejov/ Connect with LUISDA: https://www.instagram.com/luisdacreates/ Get our freebies on how you can turn your Content Into Profit: https://www.contentisprofit.com/