Content Is Profit
Welcome to the Content Is Profit Show.In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.After years building and managing content frameworks...
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On the show
- Justin Block1 ep
- Lindsay Rosenthal1 ep
- guy1 ep
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- 🇨🇭CH · Marketing#7512K to 151K
- 🇦🇷AR · Marketing#1722.7K to 33K
- 🇦🇪AE · Marketing#181940 to 12K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
16K to 196K🎙 Weekly cadence·731 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
32K to 392K🇺🇸71%🇨🇭22%🇦🇷5%+1 more - Active Followers
Loyal subscribers who consistently listen
18K to 216K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/16/26 |  Using AI and Calling It Yours? The Fastest Way to Lose Respect | My brother calls himself an AI hater. We run a content company that uses AI every single day in multiple parts of the process. So when Fonzi said there's one way to use AI that's the fastest way to lose respect... I had to sit with it. (I might have been the guy he was talking about haha!) Today we unpack what we learned speaking at HubSpot's Unbound, the one word that defined the whole event, and where the real line is between using AI and losing yourself to it. Plus... why 300+ people scanned our playbook and we weren't ready, how I built my own app in a couple hours, and why you're probably further ahead on AI than you think. If you use AI for your content, this one's for you. 👉 Grab the free context document playbook and join us inside Business Creator Club: www.businesscreator.clubLinks mentioned in this episode: Business Creator Club (playbooks + open office hours): https://www.businesscreator.club The Unbound Playbook (Why Your AI Content Sounds Wrong): https://unboundplaybook.com Our UNBOUND 2026 speaker page: https://unbound.hubspot.com/speakers/luis-d-camejo Lindsey Rosenthal on Content Is Profit (POD0648): https://www.youtube.com/watch?v=0wFnQ4UPRE0 Raw Unbound vlogs on the BIZBROS YouTube channel: https://www.youtube.com/@bizbrosco Replit (what I used to build the soccer card app): https://replit.com Skylight (our family calendar shout out): https://www.skylightframe.com The Football Show (World Cup clip workflow case study): https://thefootball.show Send us your topics, guests, and projects: https://www.instagram.com/bizbrosco 00:00 We're back (and Fonzi's here) 00:25 Unbound recap... standing room only 01:30 Why HubSpot went all in on trusting AI 02:02 The one word everyone took home 02:54 Get the free context doc playbook 03:15 300+ downloads... now what? 04:26 The lesson: always have a step two 05:14 Why most event resources get zero response 06:26 People photographing slides... so we built a playbook 07:08 The Impact Stage and a sea of phones 08:11 What else Unbound taught us 09:21 Feel behind on AI? You're actually ahead 10:00 The Slack agent that turned 3 hours into 30 minutes 10:56 Fonzi the AI hater (sort of) warms up 11:25 The fastest way to lose respect 12:21 "I actually know more than I thought" 13:12 Use AI to empower your team, not replace it 13:56 How to start: define the problem, give it context 15:44 A problem clearly defined is half solved 16:23 Raghu and the end of one size fits all software 19:45 How this applies to creators and business owners 20:00 I built a soccer card value app in a couple hours 21:09 A companion app idea for a client's workshop 22:04 A custom song and website for grandma's 93rd 24:03 Fonzi joins Code for Creatives 25:46 Project ideas: AI CFO, family home app, editing workflow 27:26 The app where someone else holds your password 28:42 Side projects spark business ideas (Football Show case study) 29:56 Wrap up and shout outs 31:02 Business Creator Club office hours | 32m 37s | ||||||
| 10/7/26 |  The Outcome Era: How to Use AI Without Losing the Human Part | Everybody can build with AI now. So why does every follow-up email in your inbox sound exactly the same? Fonzi and I recorded this one live at HubSpot's UNBOUND conference, right after the morning keynote. The big theme? Trust. We're moving fast with AI... but do we actually trust what it gives us? We break down what HubSpot showed (including a CRM that updates itself), the three pieces you need to get real outcomes from AI, and the risks nobody's saying out loud. Fonzie explains why AI gets you to a 6 and a skilled human gets it to a 10. I share why I think you have to adopt this now... and the one friction point I'd start with this week. Plus: why Fonzi deletes almost every AI email he gets, and why our "not so formal" English is actually an asset. 👉 Grab the free Context Document Starter Kit (and every other lead magnet) inside the Value Vault: www.businesscreator.club Chapters: 00:00 Live from UNBOUND 00:24 The real theme: can we trust AI? 01:25 Context is the base layer 03:23 Stop stitching tools together 05:35 AI slop: how do we stay human? 06:10 Trust is the new differentiator 08:30 One tool vs. a million tools 11:24 The gym membership lesson 12:56 From execution to outcome 13:15 The risks nobody mentioned 14:18 Why you still need people who know the craft 16:01 Why you have to adopt now 18:42 Get the output right first 19:09 "I hate slop in my inbox" 20:05 Pick one friction point 21:03 Close | 24m 17s | ||||||
| 9/9/26 |  One Sentence That Makes People Buy | There's one sentence that explains why people buy from some creators... and completely ignore others. It's not a funnel. It's not a hook formula. It's one sentence, and it's been sitting in a book since way before any of us started posting. Fonzi brought it to me on a Friday afternoon and would not tell me what it was ahead of time (which, if you know him, is not normal). Five parts. We're breaking down every single one. And by the end you're going to know exactly what's missing from your messaging... and why people keep saying "this is great" and then never buying. Let's go. 👉 Come build with us: www.businesscreator.club Chapters: 00:00 The one sentence nobody taught you 00:22 Fonzie's surprise topic (he never does this) 00:56 Unbound Boston + what we're bringing 01:22 Praxis update and the Australia result 02:46 Going back to the roots (the Russell Brunson audiobook) 04:06 The One Sentence Persuasion and where it actually came from 05:02 Meeting Russell and the fatherly advice question 05:32 Years of resistance to investing in ourselves 06:39 Reminded vs taught 08:06 What persuasion actually means 09:00 The full sentence, read out loud 09:44 Part 1 - Encourage their dreams 10:35 The drill, the hole, and the photograph 11:54 The wedding on a cruise (the OTF story) 13:05 Why we finally spent the money 13:34 Jess at the studio and the 40 minute conversation 14:35 How to find the dream (the questions to ask) 15:13 Part 2 - Justify their failures 15:16 The Steve Larsen event and the new opportunity 16:44 Empathy is the whole thing 17:29 The door to door friend 18:26 Where tough love still belongs 18:56 Part 3 - Allay their fears 19:27 Proof is how you calm a fear 19:45 Use stories, not statements 20:46 Fears and desires vs wants and frustrations 21:52 Part 4 - Confirm their suspicions 22:33 Build your objection list 23:47 Part 5 - Throw rocks at their enemies 24:44 The Yap Challenge and the AI slop enemy 25:22 What ClickFunnels was actually rebelling against 26:11 Our enemies (Content Momentum and the studio) 26:53 The Football Show experiment and Alexi Lalas 27:56 The exercise you should do this week 29:00 Bringing this into Business Creator Club 29:27 What Part 2 looks like (copy work and breakdowns) 30:16 Close | 29m 11s | ||||||
| 8/31/26 | AI in content creationLinkedIn strategies+4 | Lindsay Rosenthal | OpenAIHubSpot+4 | Boston | AIcontent creation+5 | — | 53m 25s | ||
| 8/21/26 | profile optimizationcontent strategy+3 | guy | — | — | profilecontent+5 | — | 35m 21s | ||
| 8/14/26 | content creationtrust building+3 | — | Business Creator ClubGolden Boulder Sessions | — | contenttrust+5 | — | 35m 20s | ||
| 8/5/26 | content creationburnout+3 | — | — | — | contentburnout+3 | — | 36m 37s | ||
| 7/10/26 | creativitybusiness+3 | — | — | — | creativitycontent+4 | — | 14m 39s | ||
| 7/3/26 | business growthengagement+3 | — | Football Show | — | commentsbusiness growth+3 | — | 21m 41s | ||
| 6/26/26 | podcast growthcontent creation+3 | — | Content Is ProfitBIZBROS+2 | — | podcast growthdaily episodes+3 | — | 24m 24s | ||
| 6/19/26 | content productionAI tools+3 | — | ClaudeDescript+2 | — | content productionAI+3 | — | 22m 36s | ||
| 6/12/26 | content creationsocial media growth+3 | — | Business Creator ClubThe Football Show | — | billion viewsJenny Hoyos+3 | — | 19m 00s | ||
| 6/4/26 | monetizing eventsentrepreneurship+3 | — | Content Is ProfitBIZBROS | — | monetizing eventsentrepreneurship+5 | — | 23m 24s | ||
| 5/27/26 | endurancepodcasting+4 | — | PrimeBIZBROS+3 | — | podcastendurance+7 | — | 26m 10s | ||
| 5/22/26 | audience beliefscontent creation+3 | — | JWBBCC | — | audience trustcontent marketing+3 | — | 28m 15s | ||
| 5/7/26 | trustsales+3 | — | Business Creator Club | — | trustsales cycles+6 | — | 31m 16s | ||
| 4/30/26 | AI frameworkscontent creation+3 | — | Business Creator Club | — | AIcontent systems+4 | — | 23m 38s | ||
| 4/16/26 | AI toolscontext document+3 | — | Content Is ProfitBIZBROS | — | AI toolscontext document+5 | — | 25m 13s | ||
| 4/3/26 | AI in businesscontent creation+4 | — | AIChatGPT+2 | — | AI toolscontent monetization+4 | — | 23m 53s | ||
| 3/26/26 | content organizationcontent creation+3 | — | Business Creator Club | — | content chaossystem for creators+3 | — | 20m 55s | ||
| 3/19/26 | profitable podcastingcontent creation+4 | — | Podmatch | — | profitable podcastpodcast growth+5 | — | 54m 10s | ||
| 3/12/26 | monetizationcontent creation+3 | — | Content Is ProfitBIZBROS | — | monetizationcontent systems+3 | — | 24m 03s | ||
| 3/5/26 | entrepreneurshippersonal growth+3 | Justin Block | University of Florida100 Billion Meals | — | successmindset+3 | — | 1h 20m 46s | ||
| 2/24/26 | monetizationcontent creation+3 | — | — | — | platform trapmonetization+3 | — | 22m 52s | ||
| 2/17/26 | entrepreneurshipgrit+4 | — | — | — | entrepreneursquit+5 | — | 1h 04m 18s | ||
| 2/10/26 | attentionmarketing+3 | — | NFL | — | attentiongrowth+3 | — | 18m 27s | ||
| 2/5/26 | content qualitycontent creation+3 | — | — | — | content creationediting+3 | — | 22m 26s | ||
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Chart history for Content Is Profit
Peaked at #75 in CH, currently #75 in CH.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| CH | — | #75 | #75 | — |
| AR | — | #172 | #172 | — |
| AE | — | #181 | #181 | — |
Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.