157. AI x Human: Who's Doing the Thinking Anymore?

157. AI x Human: Who's Doing the Thinking Anymore?

From Create Tomorrow, The WGSN Podcast by WGSN

March 3, 2026 · 26 min

About this episode

The episode discusses the impact of GenAI on creativity and design, featuring insights from Viggy Madhav.

In this Create Tomorrow episode, host Cassandra Napoli invites Adobe Firefly Enterprise’s Director of Product Design Viggy Madhav to share how GenAI is transforming content creation, design processes and brand trust. Listen in to explore the evolving role of human creativity, ethical considerations and the future landscape as AI seamlessly integrates into our creative and marketing workflows.

People in this episode

Host: Cassandra Napoli

Guest: Viggy Madhav

Topics covered

  • AI
  • human creativity
  • content creation
  • design processes
  • ethical considerations
  • marketing workflows

Keywords

  • AI
  • GenAI
  • content creation
  • design
  • brand trust
  • ethical considerations
  • marketing

Mentioned in this episode

Organizations: Adobe Firefly Enterprise

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