How Social Media is Killing Your Business Plan with Julie Lokun and Dominick Domasky

About this episode

Julie Lokun and Dominick Domasky discuss the impact of social media on business plans and how to build a sustainable business through owned media assets.

Social media reach is dying — Instagram shows your posts to just 5–7% of your own followers, and Facebook can drop as low as 1–2% — and if you're building your business on borrowed platforms, you don't own a business, you own a rental agreement. In this episode, Julie Lokun and Dominick Domasky break down exactly how entrepreneurs can build an algorithm-proof empire through owned media assets like email lists, podcasts, books, live events, and community — starting this week.

People in this episode

Hosts: Julie Lokun, Dominick Domasky

Topics covered

• social media
• business strategy
• entrepreneurship
• owned media
• email lists
• community building

Keywords

• social media
• business plan
• entrepreneurship
• owned media
• email lists
• podcasts
• community

Mentioned in this episode

Organizations: Instagram, Facebook

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