
Your Trauma Is Your Trademark: How Wendy Babcock Turned Pain Into a Profitable Speaking Business
From Creative Entrepreneur: A Podcast For Business Growth and Trending News by Julie Lokun and Dominick Domasky
June 15, 2026 · 31 min · Episode 192
About this episode
Wendy Babcock discusses how she transformed her trauma into a successful speaking and coaching business.
TEDx speaker and self-proclaimed "professional truth un-muter" Wendy Babcock — founder of When Stories — joins Julie Lokun and Dom Domasky to reveal how she turned her most painful chapter into a thriving storytelling and coaching empire, and why your "mess" might be your most valuable business asset. They break down the three authority-building assets every entrepreneur needs, how AI search tools like ChatGPT and Claude are now deciding which speakers get booked, and the on-stage habits that instantly kill your credibility.
People in this episode
Hosts: Julie Lokun, Dominick Domasky
Guest: Wendy Babcock
Topics covered
- storytelling
- coaching
- entrepreneurship
- personal development
- AI in business
Keywords
- trauma
- storytelling
- business growth
- coaching
- AI tools
Mentioned in this episode
Organizations: When Stories
Products: ChatGPT, Claude
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