Meet The Advertising Genius Behind Steven Bartlett

About this episode

Tom Lewis discusses how creators can leverage paid ads for content growth and monetization strategies.

Get a breakdown of Tom's frameworks in my free newsletter: https://bit.ly/48JKUaa Apply to work with me: https://bit.ly/4aqqEew Tom Lewis is Steven Bartlett’s advertising performance partner and co-founder of Metastat. At 22, he’s helped scale brands and creators by replacing guesswork with data.In this episode, Tom explains how top creators use paid ads to test thumbnails, titles, hooks, guests, and even product ideas before publishing, sometimes for under £100 on The Diary Of A CEO. He shares how Meta ads can help predict virality, improve click-through rates, and turn content into a repeatable growth system.We also cover when creators should monetise, why many launch too early, and why paid ads should support organic growth, not replace it. A practical guide to turning content into predictable growth and revenue. Listen on your podcast player: https://podcasters.spotify.com/pod/show/creatorplaybooks Follow Callum on socials:Instagram - https://www.instagram.com/thecallumc/ TikTok - https://www.tiktok.com/@heycallum X - https://x.com/mcdonnellcallum LinkedIn - https://www.linkedin.com/in/callummcdonnell Produced by 7xContent - make your own podcast with us…

People in this episode

Host: Callum Mcdonnell

Guest: Tom Lewis

Topics covered

• advertising
• content growth
• monetization
• data-driven marketing
• paid media
• creators

Keywords

• advertising
• creators
• paid ads
• growth strategies
• monetization
• data-driven

Mentioned in this episode

Organizations: Metastat, 7xContent

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