Viral Accountant: “I Make $100k a Week from Instagram!” Rachel Harris
From Creator Playbooks by Callum Mcdonnell
March 4, 2026 · 1h 21m
About this episode
Rachel Harris shares her strategies for building a successful personal brand and monetizing content on social media.
Get a breakdown of Rachel’s frameworks in my free newsletter: https://bit.ly/4bcKHi9 Apply to work with me: https://bit.ly/4kYIjiy Rachel Harris is a multi award-winning industry leader, content creator, entrepreneur and practice owner. She runs a multi seven-figure accounting firm and has built a personal brand (@accountant_she) that drives £100k worth of leads each week from socials.In this episode, Rachel breaks down the exact playbook behind her growth. From viral posting formulas, failing faster, her pre-posting checklist and post-mortem analysis, monetising content with digital products, affiliates and brand deals and so much more. Listen on your podcast player: https://podcasters.spotify.com/pod/show/creatorplaybooks Follow Callum on socials:Instagram - https://www.instagram.com/thecallumc/ LinkedIn - https://www.linkedin.com/in/callummcdonnell Produced by 7xContent - make your own podcast with us: https://bit.ly/4kYIjiy Follow Rachel:Instagram - https://www.instagram.com/accountant_she/ Timestamps:00:00 Intro + Rachel’s lead numbers from socials01:00 Rachel’s background + personal brand vs accounting firm profits02:15 Step 1: build a product worth talking…
People in this episode
Host: Callum Mcdonnell
Guest: Rachel Harris
Topics covered
- social media marketing
- personal branding
- accounting industry
- content creation
- monetization strategies
Keywords
- accounting
- viral marketing
- content monetization
- digital products
Mentioned in this episode
Organizations: 7xContent, Instagram, LinkedIn, Spotify
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