
Insights from recent episode analysis
Audience Interest
- content creation strategies
- audience growth techniques
Podcast Focus
- evidence-backed growth strategies
- creator interviews and insights
Publishing Consistency
- 355 episodes released
- active for six years
Platform Reach
- specific platforms not detected
- unknown follower count
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 25 chart positions in 25 markets.
By chart position
- 🇨🇦CA · Marketing#22100K to 300K
- 🇬🇧GB · Marketing#25100K to 300K
- 🇺🇸US · Marketing#49100K to 300K
- 🇦🇺AU · Marketing#1135K to 30K
- 🇪🇸ES · Marketing#2130K to 100K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
112K to 352K🎙 Daily cadence·355 episodes·Last published 3d ago - Monthly Reach
Unique listeners across all episodes (30 days)
374K to 1.2M🇨🇦26%🇬🇧26%🇺🇸26%+22 more - Active Followers
Loyal subscribers who consistently listen
150K to 469K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 12 epsHost
Recent guests
Recent episodes
#308: Live Podcast Audit: Jeremy Enns Diagnoses What’s Holding Creator Science Back
Jun 9, 2026
58m 55s
#307: Richard van der Blom — The state of LinkedIn in 2026 (based on data from 1.3 million posts)
Jun 2, 2026
50m 05s
#306: What 16 Years Behind YouTube's Biggest Channels Taught Josh Mattingly About Hiring And The Current State of YouTube
May 26, 2026
1h 10m 30s
#305: Big 3: Three Wins, Three Concerns, and Three Experiments for May
May 19, 2026
35m 49s
#277: The best and worst income streams for creators (ranked) [Greatest Hits]
May 12, 2026
20m 48s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/9/26 | ![]() #308: Live Podcast Audit: Jeremy Enns Diagnoses What’s Holding Creator Science Back | Every few years, someone asks you the question you've been avoiding. For me, this was it: does your show actually have a premise, or does it just require people to already know and like you? Jeremy Enns is the founder of Podcast Marketing Academy, where his primary product is podcast audits. He has spent years analyzing what separates shows that grow from shows that stall, and he runs Podcast Marketing Academy to help hosts fix both. He has been a member of The Lab since the early days. In this episode, we talk about: Why podcast problems are almost always brand and product problems in disguise The difference between a show that requires you to already be known vs. one that earns listeners on its own merits What "killer concepts" are — and why a sharper premise makes episodes easier to produce, not harder The case for featuring Lab members as guests, and why it could be the highest-converting version of Creator Science By the end of this episode, you will have a new framework for auditing any creative project — including your own — and asking whether it's designed to grow or just to persist. Jeremy's resources for US! Podcast Marketing Academy Killer Concept Jeremy Enns on LinkedIn Full transcript and show notes *** TIMESTAMPS (00:00) Cold open: what a "killer concept" actually is (02:20) How this episode came to be: Jeremy's years of quiet notes on Creator Science (04:04) What Jay actually wants from this conversation (09:36) Where podcasting fits in the funnel — why it's the Lab's best front door (13:23) "If you were starting today": the co-host question (22:14) Does Creator Science have a premise? Jeremy's honest take (26:11) The container model: Song Exploder vs. Reply All (31:09) The density problem: why 80% of episodes aren't relevant to most listeners (34:49) The missing IP: Jay's philosophy exists in his head, not on paper (38:31) Why featuring Lab members could be the highest-converting version of the show (44:51) A three-part lens: discovery, trust, monetization (53:28) Jeremy's prescription: what the ideal Creator Science show looks like *** RECOMMENDED NEXT EPISODE #273: How to create a scrappy industry report that elevates your brand | Jeremy Enns *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY Creator Science Newsletter Get CreatorHQ (creator operating system) Join The Lab (private membership community) Get a Personalized Offer *** CONNECT Connect on Twitter Connect on Instagram Connect on LinkedIn Subscribe on YouTube *** SPONSORS View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices | 58m 55s | ||||||
| 6/2/26 | ![]() #307: Richard van der Blom — The state of LinkedIn in 2026 (based on data from 1.3 million posts) | Richard van der Blom published his first LinkedIn algorithm report years ago as a curiosity project. This year, he and his team analyzed 1.3 million posts from 50,000 creators — and the headline number is hard to ignore: reach is down 60% for active creators over the last two years. Even harder to stomach: 80% of the comments Richard receives in the first five minutes of any post are written by AI. Richard is the author of the annual LinkedIn Algorithm Insights report — the most data-backed independent study of the platform I've found. He's also been targeted by LinkedIn's legal team, banned from the platform, and watched the third-party tools he relied on get shut down one by one. He keeps publishing anyway. In this episode, we talk about: Why reach is down 60% for active creators — and why LinkedIn says that's intentional What "topic fingerprinting" is and how to use it to re-teach the algorithm who you are How your comments now shape your interest graph, not just your human visibility Why LinkedIn newsletters are outperforming regular posts on reach, engagement, and conversion By the end of this episode, you will understand exactly what changed in the LinkedIn algorithm, why the old playbook is working against you, and the specific moves to make in 2026. 2026 LinkedIn Algorithm Insights Report Richard van der Blom on LinkedIn Full transcript and show notes *** TIMESTAMPS (00:00) Introduction (02:36) Richard's one-word description of LinkedIn in 2026: "turbulent" (07:38) The shift from relationship graph to interest-based graph — the biggest change in 10 years (11:36) Topic fingerprinting: how to re-teach the algorithm who you are (14:47) Why commenting on the wrong posts actively hurts your reach (16:41) Richard's 25-30 minute daily commenting system, broken down (25:17) The free bookmark search trick for building curated feeds (31:41) Newsletters vs. standalone articles — the numbers are not close (35:16) LinkedIn newsletter analytics: click-by-link tracking is now live (39:37) Optimal posting frequency: down from 5-6x to 2-4x per week (41:18) Why text-only posts require exceptional copywriting to work (43:20) What the top LinkedIn creators know that everyone else misses (45:29) Richard's prediction: LinkedIn is at a crossroads *** RECOMMENDED NEXT EPISODE #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn. *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY Creator Science Newsletter Get CreatorHQ (creator operating system) Join The Lab (private membership community) Get a Personalized Offer *** CONNECT Connect on Twitter Connect on Instagram Connect on LinkedIn Subscribe on YouTube *** SPONSORS View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices | 50m 05s | ||||||
| 5/26/26 | ![]() #306: What 16 Years Behind YouTube's Biggest Channels Taught Josh Mattingly About Hiring And The Current State of YouTube | Josh is the founder of Upright Media, an operating partner for content creators handling operations, consulting, recruiting, and post-production. His clients include some of YouTube's biggest channels — Erak, Smosh, Emma Chamberlain, Dude Perfect, Matthew Beam, and Chris Williamson. He runs 11 full-time staff and about 40 contractors worldwide. He describes himself as a creator without a channel. This conversation also took a turn into what YouTube actually rewards right now, why "companionship content" is quietly eating the internet, and the concept of the "shitty flow state" — that experience where you put down your phone 35 minutes after opening Instagram and can't name a single thing you saw. Upright Media Brad Stulberg — The Way of Excellence Monday.com (project management tool Josh uses) Topper Guild (YouTube channel) Speeed (James Pumphrey + Jesse Wood) Full transcript and show notes *** TIMESTAMPS (00:00) Josh's opening: don't lose sight of the big goals that motivate your team (00:26) Who Josh Mattingly is and what Upright Media does (08:16) Excitement vs. panic — how much of working 80 hours a week is actually anxiety (12:49) Why most creators hire from panic — and how Josh reframes it around a goal (22:35) Build the team around what you're doing well, not where you think you're going (24:36) The positioning exercise: what is your channel, actually — and why it drives every hire (20:36) Speeed channel case study: lean team, clear mission, "GQ for this generation" (27:02) What YouTube is biased toward right now: real connection over spectacle (30:02) The content spectrum: entertainment → education → companionship content (40:01) The "shitty flow state" — why most of what we consume doesn't satisfy (55:52) Hiring mistake: moving too fast — interview 10 more after you find "the one" (56:56) Building a hiring committee as a solopreneur using peers and friends *** RECOMMENDED NEXT EPISODE #175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring. *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ 🧪 Join The Lab 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 10m 30s | ||||||
| 5/19/26 | ![]() #305: Big 3: Three Wins, Three Concerns, and Three Experiments for May | Every month inside the Lab, I do a full retrospective: wins, concerns, experiments, with all the numbers on the table. I've never felt comfortable putting the whole thing out publicly, but I do think the practice itself is worth sharing. So this episode is my lightweight version: three big wins from April, three things I'm genuinely worried about heading into May, and three experiments I'm kicking off. I'm also testing a new name for this format: the Big Three. April was, by most measures, a really good month. A baby boy on the way, the biggest partnership deal I've ever signed, and a speaking slot at Press Publish LA. But sitting alongside all of that is a real anxiety: I'm watching my audience pull back, sales slowing, people tightening up. And I'm rebuilding a lot of the business simultaneously, too. This episode is me thinking out loud about all of it. The Lab — Creator Science membership community Circle — community platform powering the Lab Press Publish LA — Colin & Samir's creator event, late May Build a Beloved Membership — Jay's membership course (cohort coming July) Full transcript and show notes *** TIMESTAMPS (00:14) Introducing the lightweight retro format ("the Big Three") (01:38) Win #1: Baby boy on the way — and what it means for the next six months (04:28) Win #2: Biggest partnership deal ever — Circle for the rest of the year (06:03) Win #3: Speaking at Press Publish LA (07:24) Concern #1: The oxygen mask moment — slowing sales and audience withdrawal (09:47) "Give where it hurts" — the counter-intuitive move in uncertain times (13:41) Concern #2: Rebuilding the business from the ground up (18:56) Concern #3: Are we trying to do too much? (19:25) Experiment #1: Building out the team (Ana, Ritzy, and Tubey in Slack) (27:46) Experiment #2: The Membership Summit (June 23–26) + cohort in July (30:41) Experiment #3: A new AI-forward product model, piloting inside the Lab first *** RECOMMENDED NEXT EPISODE #291: 48 Hours With Clawdbot: How I’m Using It and Initial Reactions *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞 Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices | 35m 49s | ||||||
| 5/12/26 | ![]() #277: The best and worst income streams for creators (ranked) [Greatest Hits] | I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst. I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you’ll know which ones are right for you. And at any point, if you agree or disagree, let me know in the comments. Full transcript and show notes *** TIMESTAMPS (00:32) AdSense (01:36) Sponsorship & Brand Deals (03:30) Content Memberships (04:30) Done-For-You Services (05:27) Royalties (06:28) 1-to-1 Coaching & Consulting (07:38) Affiliates (09:36) User Generated Content (UGC) (10:17) Group Programs (11:25) Digital Products (12:56) Speaking (14:27) Live Events (15:53) Community Memberships *** RECOMMENDED NEXT EPISODE → #267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1] *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices | 20m 48s | ||||||
| 5/5/26 | ![]() #304: Sam Vander Wielen’s Beautifully Elegant Business: $8M+ From One Product. No Pivots. No New Offers. No Down Years.✨ | entrepreneurshiplegal templates+3 | Sam Vander Wielen | Ultimate BundleHachette+2 | — | legal templatesUltimate Bundle+3 | — | 52m 28s | |
| 4/28/26 | ![]() #303: Riley Brown — The AI Content Creator Who Doesn’t Write With AI✨ | AI content creationsocial media strategy+3 | Riley Brown | ChatGPTTikTok+4 | — | ChatGPTTikTok+5 | — | 55m 47s | |
| 4/21/26 | ![]() #302: Coaching Session: Overcoming My Delegation Problems with Michael Bungay Stanier✨ | coachingdelegation+2 | Michael Bungay Stanier | The Coaching Habit (10th Anniversary Edition)MBS Works+8 | — | The Coaching HabitBox of Crayons+2 | — | 1h 07m 19s | |
| 4/14/26 | ![]() #301: How To Stop Limiting Yourself (Backed By Science) with Nir Eyal✨ | motivationbelief+2 | Nir Eyal | Beyond Belief by Nir EyalNYT+4 | — | Motivation Trianglelimiting beliefs+3 | — | 1h 00m 47s | |
| 4/7/26 | ![]() #300: I Spent Three Days With A Dozen New York Times Bestselling Authors✨ | New York Times bestselling authorsmastermind+3 | James ClearJefferson Fisher+5 | James Clear's Atomic HabitsWill Guidara's Unreasonable Hospitality+7 | FranklinTennessee+1 | tactical takeawaysnewsletter tours+3 | — | 48m 56s | |
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| 3/31/26 | ![]() #299: What Nobody Tells You About Publishing a Book—with Award-Winning Podcaster Eric Zimmer✨ | book publishingpodcasting+2 | Eric Zimmer | How a Little Becomes a LotLinkedIn+1 | — | The One You FeedHow a Little Becomes a Lot+3 | — | 1h 01m 53s | |
| 3/26/26 | ![]() #298: 9 Things I'm Doing Differently in My Business✨ | creator economybusiness strategy+5 | — | CreatorHQ1,000 True Fans+4 | — | reflectiontactical+3 | — | 50m 59s | |
| 3/17/26 | ![]() #297: Joy Sullivan — How She Built A Living As A Writer On Instagram and Substack✨ | writingInstagram+3 | Joy Sullivan | SubstackCanva+9 | Portland | Instagram carouselswriting community+2 | — | 52m 54s | |
| 3/10/26 | ![]() #296: Meet The Man Who Solved YouTube (With Data)—Richard from 1of10✨ | YouTube strategydata analysis+2 | Richard | CreatorHQYouTube+1 | — | YouTube viewsdata-backed system+2 | 1of10JAY20 | 51m 55s | |
| 3/3/26 | ![]() #295: Community Building Trends for 2026 with Becky Pierson Davidson✨ | community buildingmembership models+5 | Becky Pierson Davidson | TightKnitCreatorHQ+6 | — | design thinkingcustomer research+3 | — | 56m 15s | |
| 2/24/26 | ![]() #294: Rob Walling — SaaS godfather turned creator talks team building and vibe coding✨ | SaaSteam building+3 | Rob Walling | CreatorHQDrip+8 | — | bootstrapped SaaSMicroConf+3 | — | 48m 17s | |
| 2/17/26 | ![]() #236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]✨ | Profit Firstentrepreneurial poverty+3 | Mike Michalowicz | Profit FirstClockwork+4 | — | financialssmall business+2 | — | 54m 30s | |
| 2/10/26 | ![]() #293: 12 Ways To Stand Out In 2026 | The world is changing faster than ever, and sometimes it feels like the old playbooks just aren't working anymore. In this solo episode, I share 12 opportunities I see for creators in 2026—ideas that range from the practical to the philosophical, from the obvious to the genuinely weird. These aren't predictions. They're possibilities. And you don't need to pursue all of them. But keeping a running list of where opportunity exists can help you find the direction that feels most right for you. Some of these ideas might surprise you. Long-form writing making a comeback? In 2026? But I think there's real evidence for it. Others might feel more intuitive—like the continued importance of community, or the value of live learning as self-paced courses lose their luster. And then there are the weirder ones: effortful art, doing the unscalable, being a "good hang." The through-line? In a world racing toward automation and optimization, the most human things are becoming the most valuable. X's Long-Form Writing Competition Substack jay.blog (Jay's Substack) Jay's Writing on Instagram Good Hang Podcast (Amy Poehler) The Lab Full transcript and show notes *** TIMESTAMPS (00:00) Introduction: Where the opportunities lie in 2026 (01:03) Idea #1: Long-form writing is making a comeback (04:46) Idea #2: Demonstrations and "show don't tell" content (06:37) Idea #3: Verifiable human experiences (why we still watch sports) (08:44) Idea #4: Online community is more important than ever (12:33) Idea #5: Live learning over self-paced courses (15:29) Idea #6: Local media and community building (17:47) Idea #7: AI for normies (niche-specific AI content) (19:41) Idea #8: Effortful art in an AI world (21:54) Idea #9: Being unapologetically yourself (be weirder) (24:29) Idea #10: Doing the unscalable (27:00) Idea #11: Fewer moves, bolder strokes (29:07) Idea #12: Being a good hang (32:03) Recap of all 12 ideas *** RECOMMENDED NEXT EPISODE → #292: Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions. *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices | 36m 16s | ||||||
| 2/3/26 | ![]() #292: Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions. | This week I'm joined by my good friend Chenell Basilio, creator of Growth in Reverse and one of the most thorough newsletter analysts in the space. We spent over an hour diving deep into what's really working in email right now — from the death of newsletter hype to the opportunity hiding in recommendation networks. Chenell shared her framework of "insanely valuable content" (the one thing that matters more than any growth hack), and we got surprisingly honest about using AI to create short-form content from our long-form work. We also tackled the big question: how do you grow an email list if you refuse to use social media? Turns out there are more options than you think — from public homework challenges to old-school guest posting making a comeback. Plus, I introduced a new segment called "Unhinged Questions" where we played kiss, marry, kill with email platforms. Growth in Reverse (Chenell's newsletter) The Dink (pickleball newsletter with great referral program) Lenny's Newsletter (guest posting example) Ship 30 for 30 (public homework example) Tweet 100 (my old challenge that drove email growth) Full transcript and show notes *** TIMESTAMPS (00:00) Introduction (02:21) Email maturity and the end of newsletter hype (05:16) Why CPC advertising doesn't work for small creators (06:08) Chenell's focus: turning recommendation subscribers into fans (09:01) James Clear had 250K subscribers in 2012 (email inflation is real) (11:20) "It's never been easier to reach someone, harder to sustain a relationship" (12:33) "Insanely valuable content" — the one metric that matters (15:28) The struggle with AI-generated content that performs well (20:11) Short-form repurposing: employee vs. AI debate (24:18) What's no longer working: recommendations (before the reframe) (24:53) YouTube to email is massively underrated (29:25) How to grow without social media (5 strategies) (34:50) Public homework challenges (75 Hard, Tweet 100, Ship 30) (43:31) Unhinged Questions: Kiss, Marry, Kill email platforms (44:44) Operating on hunches without data (45:31) "I hate that I'm not doing deep dives every week" *** RECOMMENDED NEXT EPISODE → #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices | 53m 25s | ||||||
| 1/27/26 | ![]() #291: 48 Hours With Clawdbot: How I’m Using It and Initial Reactions | Over the last 48-72 hours, I completely fell down the rabbit hole with a new AI tool called Clawdbot (rebranded TODAY to Moltbot). Instead of my planned episode about what's on my mind in January 2026, I decided to share my raw, unfiltered experience setting up this AI assistant that runs 24/7 and integrates with all my tools. This isn't your typical AI chat interface—it's an always-on assistant I can text through Telegram that proactively handles research, automates workflows, and maintains institutional memory of all my content. I'll walk you through exactly how I discovered it, my security-first setup approach using a virtual private server, the learning curve (spoiler: it took me until 1:30 AM), and the specific ways I'm using it now. From automated guest research and fitness tracking to content ideation from my 300+ podcast transcripts, this tool is changing how I think about AI assistance. But I'm also wrestling with bigger questions about what this means for content creation, human creativity, and where we draw the line on AI-generated work. → Alex Finn video → Learn about Clawdbot → Setup video from Neil Stephenson → Setup video from VelvetShark Full transcript and show notes *** TIMESTAMPS (00:00) Discovery Through Alex Finn's Video (02:50) What Actually Is Clawdbot? (05:46) Security-First Setup on Virtual Private Server (09:48) Current Integrations: Notion, Oura, Fathom, and More (14:15) Guest Research and Automated Workflows (16:48) Writing Style Analysis Exercise (19:13) Privacy Controls and Fathom Integration (22:54) Security Threats and Ongoing Protection (25:05) Future Plans: Show Notes and Automation (28:38) Should You Use Clawdbot? Technical Requirements (33:16) Costs, Setup Time, and What Can Go Wrong (35:24) The Content Creation Philosophy Question (40:02) Five Types of Content I Still Consume (42:36) How Creators Need to Adapt to AI Reality *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices | 47m 49s | ||||||
| 1/20/26 | ![]() #290: Behind The Scenes: My End of Year Retro | Every month inside The Lab, I do what I call a monthly retro. It's short for retrospective. The idea is that, on a regular basis, you look back at what you have just done to learn from it, course-correct, and move forward. So in my monthly retros, I look at the good things that happened, how I performed against my goals, the concerns I currently have, the changes I'm going to make moving forward, and my goals for next month. → Join The Lab → Subscribe to the newsletter → Read my 2025 Year In Review Full transcript and show notes *** TIMESTAMPS (00:00) Reflecting on Growth and Challenges (05:27) Strong Year-End Revenue Insights (07:37) Signature Product Lab Launch (13:35) Life-Changing Chair Experience (16:23) Christmas Joy and New Nanny (19:32) Video Podcasts Drive Higher Engagement (20:53) Podcast Reflections and Hosting Challenges (26:13) Social Detox and Podcast Focus (29:04) Refining Strategy and Delegation (30:51) Prioritizing Quality Over Schedule (34:02) Exciting Updates and Reflections *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices | 36m 47s | ||||||
| 1/13/26 | ![]() #289: Paul Millerd — The Truth About Traditional Publishing (And The Deal He Would’ve Taken) | Paul Millerd is the author of The Pathless Path, which has earned Paul $325,000 in royalties to date. In the process, Paul turned down a publishing offer from Penguin, one of the major publishers in the industry. Then, in December, Paul decided to double down and produce a new version of The Pathless Path, an ultra-premium hardcover book that is just beautiful. So in this episode, we talk about that decision, the dark side of traditional publishing, the book deal Paul WOULD have taken, and when traditional publishing actually makes sense. → Get The New Hardcover Pathless Path Full transcript and show notes Paul's Website / Twitter *** TIMESTAMPS (00:00) Intro (05:53) Why He Self-Published (08:01) Designing Books Beyond the Obvious (13:13) Money Isn't A Reason to Write (16:54) Book's Success and New Opportunities (20:30) Rejecting Penguin (22:00) Redefining Self-Publishing Potential (25:00) Author Rights and Publishing Deals (30:29) Reviving Unpublished Books (31:33) Publishing Challenges and Opportunities (37:11) Write a Book You Love (39:38) Inside The Pathless Path Hardcover (43:02) Overcoming Doubts, Achieving Success (46:23) Inspired by Steel Brothers (48:43) Direct Sales for Higher Margins (53:04) Amazon Book Bundling Limitations *** RECOMMENDED NEXT EPISODE → #182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend → #163: David Moldawer — Diving deep into book publishing with an industry insider *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 00m 55s | ||||||
| 1/6/26 | ![]() #288: He gained 190K Instagram followers in 508 days…but wouldn’t do it again | Yoni Smolyar | A few weeks ago, I came across a post on X from a user named Yoni Smolyar. It said, "Posting a video on Instagram every day for 508 days in a row taught me that I never want to do that again." I realized that I had seen and followed Yoni on Instagram, where he has over 190,000 followers. In the process, Yoni built an iPhone app called Brainrot, which had a $10,000 launch that he credits to his social media presence that he built during this daily Instagram posting challenge. In this conversation, you'll hear Yoni's approach to Instagram, what worked for him, why he ultimately says he wouldn't do it again, and why he believes his ex-audience of 20,000 may be more valuable. Full transcript and show notes Yoni's Website / Instagram / Twitter / Brainrot App / YouTube / TikTok *** TIMESTAMPS (00:00) 508 Days of Daily Videos (05:08) Building Habits: A Month In (08:55) From Hesitant Posts to Viral Storytelling (12:35) Documenting My Entrepreneurial Journey (14:07) Speak Your Mind, Hit Record (19:38) Entrepreneurial Journey: Transparency & Growth (21:19) Brainrot: Tackling Phone Overuse (24:42) Overcoming Cringe Through Posting (30:37) Seasons of Steak and Sizzle (32:12) Origins of Social Media Sharing (34:58) Trapped by Public Perception (38:48) Short Form Video's Negative Impact *** RECOMMENDED NEXT EPISODE → #275: From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices | 45m 10s | ||||||
| 12/30/25 | ![]() #287: Reflecting on a year of parenting (and how that’s impacted me as a creator) | Today I am sharing an episode between Josh hall and myself. Josh hall is a good friend of mine, a business owner, and a creator here in Columbus, Ohio. His business is all about web design and he has a podcast called Web Design Business with Josh Hall, and I was a recent guest. So this is a conversation with Josh as friends, talking about what I've learned over the last year. Plus as a new father, how that has impacted my work and why it's not all sunshine and rainbows, but definitely a choice I would make 10 times out of 10. Subscribe to Web Design Business with Josh Hall 2024 Year in Review Full transcript and show notes *** TIMESTAMPS (00:00) Jay Clouse: Creator Science Insights (06:37) Streamlined Video Content Creation (10:52) Balancing Work, Parenthood, and Time (20:42) Entrepreneurship: Survival and Uncertainty (25:37) Reflecting on Event Insights (28:28) Business Books vs. Viral Posts (34:53) Balancing Timeliness and Evergreen Content (37:59) Struggling with Content Switching (46:17) Balancing Priorities and Podcasts (51:55) Balancing Priorities and Passions (58:36) Low-Priced Offers Drive Sales (01:01:00) Scaling Success with Live Ads (01:06:32) Jay: Creator Science Highlights *** RECOMMENDED NEXT EPISODE → #270: Being a creator and a parent | Jay-Talking with Jay Acunzo *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices | 1h 08m 41s | ||||||
| 12/19/25 | ![]() #286: How To LEGALLY Pay Less In Taxes (And Invest It Instead) — Ankur Nagpal | In 2020, Ankur Nagpal sold his course platform, Teachable, for around $250 million. But he knew that the sale would come with a giant tax bill. So Ankur became obsessed with the tax code, and he wanted to make it easier for everyone to legally operate within it. That led him to discover Solo 401(k)s. So he built a new company called Carry that helps you legally keep more of what you earn and invest it the way you want. This podcast is for informational purposes, and not intended to be financial advice. Please consult a financial advisor about your specific situation. → Get Ankur's Free Tax Guide → Sign up for Carry Full transcript and show notes *** TIMESTAMPS (00:00) Introduction (01:32) Ankur's Crash Course in Tax Law (08:18) Tax Loopholes and Bias (11:02) Solo 401(k) Benefits Explained (14:32) Solo 401(k) Contribution Guidelines (17:46) S-Corp Tax Benefits Explained (20:11) Maximizing QBI Deduction Strategies (23:22) Tax Planning CPA vs Planners (26:29) Solo 401(k) Advantages Explained (31:49) Direct Indexing (32:34) Tax Loss Harvesting Strategy (36:34) Maximizing Retirement Contributions (41:07) Solo 401(k) Tax Planning Deadlines (44:06) Solo 401(k) Setup Guide (46:12) Tax-Saving Strategy Money Markets *** RECOMMENDED NEXT EPISODE → #280: How to LEGALLY Protect Your Channel (YouTube Lawyer Tyler Chou Explains) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices | 49m 05s | ||||||
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