#301: How To Stop Limiting Yourself (Backed By Science) with Nir Eyal

About this episode

Nir Eyal discusses the science of belief and its impact on motivation and goal achievement.

Nir Eyal has spent his career studying why people don't do what they know they should. After writing Hooked and Indistractable, he kept getting a strange kind of call: readers who'd read the book, knew the steps, and still didn't do them. That puzzle led him down a six-year research path into the one variable missing from every motivation model: belief. In this conversation, Nir shares the science behind his new NYT bestseller Beyond Belief, and the framework that explains why knowing what to do is never enough. We go deep on the Motivation Triangle (behavior + benefit + belief), the difference between limiting and liberating beliefs, and why positive thinking and visualization can actually make your goals harder to reach. Nir walks through the turnaround process live—we use my own imposter syndrome as the test case—and you'll hear him demonstrate, in real time, how quickly a belief that feels like a fact can dissolve when you examine it. If belief is the hidden ceiling on your performance as a creator, this episode is the blueprint for raising it. Beyond Belief by Nir Eyal Nir's website — nirandfar.com Full transcript *** TIMESTAMPS (05:36) The Motivation Triangle (07:22) Why…

People in this episode

Guest: Nir Eyal

Topics covered

• motivation
• belief
• imposter syndrome
• behavior change

Keywords

• Motivation Triangle
• limiting beliefs
• liberating beliefs
• positive thinking
• visualization

Mentioned in this episode

Products: Beyond Belief by Nir Eyal

Books & works: Hooked and Indistractable, Beyond Belief

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