#303: Riley Brown — The AI Content Creator Who Doesn’t Write With AI

About this episode

Riley Brown discusses his innovative approach to content creation and marketing strategies that led to his rapid growth on social media.

Riley Brown posted the first TikTok video about ChatGPT the day it launched. It got 20 million views and took him from zero to 200K followers in less than two weeks. Since then, he's built an audience of 1.5 million across platforms, raised $9 million to co-found a vibe-coding startup in San Francisco, and developed a content system so systematic that a single viral video gets reposted across seven accounts every week for the rest of the year. In this episode, Riley shares his philosophy for staying on the edge of any niche, why playing beats structure when it comes to content, how he runs a content operation with two overseas editing agencies and a separate thumbnail designer, and the Twitter strategy — posting viral videos across seven accounts — that tripled his company's revenue in two months. He also makes a strong case for educational screen-share YouTube videos as the single biggest content opportunity right now, and explains why using AI to write your scripts is, in his words, "suicide." Riley Brown on X/Twitter Vibecoding Tella — screen recording tool Riley recommends Typefully — Twitter scheduling tool Riley uses Full transcript and show notes *** TIMESTAMPS (00:00) How…

People in this episode

Host: Jay Clouse

Guest: Riley Brown

Topics covered

• AI content creation
• social media strategy
• viral marketing
• content operations
• YouTube opportunities

Keywords

• ChatGPT
• TikTok
• content strategy
• viral videos
• YouTube
• social media
• AI

Mentioned in this episode

Organizations: ChatGPT, TikTok, San Francisco, Vibecoding, Tella, Typefully

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