The Bold Future of Rebranding

The Bold Future of Rebranding

From CX In The Wild by Dennis Wakabayashi

September 30, 2025 · 38 min · Season 11 · Episode 5

About this episode

This episode explores how organizations use rebranding as a catalyst for transformation and growth.

Send us Fan Mail Rebranding isn’t just a marketing exercise, it’s a catalyst for transformation. In this episode of CX in the Wild, we explore how the smartest organizations use brand evolution to fuel growth, win new markets, and stay ahead of changing customer expectations. From the lessons hidden inside the controversial Jaguar rebrand to the often-overlooked power of personal branding in the digital economy, this conversation uncovers why the future belongs to brands that have the courag...

People in this episode

Host: Dennis Wakabayashi

Topics covered

  • rebranding
  • brand evolution
  • customer expectations
  • marketing strategy
  • personal branding

Keywords

  • rebranding
  • transformation
  • brand evolution
  • customer expectations
  • marketing

Mentioned in this episode

Organizations: Jaguar

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