Vietnam’s Sophisticated Customer: Redefining Value in CX

About this episode

This episode explores the unique value perception of Vietnamese consumers with guest Amalia Goux.

Send us Fan Mail Vietnam is one of the few places where customers can spot weak value almost instantly. In this episode of CX in the Wild, we’re in Ho Chi Minh City with Amalia Goux, a Romanian CX strategist who has spent the past eight years helping brands design experiences that genuinely resonate with Vietnamese consumers. We dig into why “value for money” in Vietnam isn’t just about price, it’s a mix of quality, social cues, cultural expectations, and the kind of community word of mouth t...

People in this episode

Host: Dennis Wakabayashi

Guest: Amalia Goux

Topics covered

• customer experience
• value perception
• Vietnamese consumers
• cultural expectations
• community word of mouth

Keywords

• customer experience
• Vietnam
• value for money
• cultural expectations
• social cues

Mentioned in this episode

Places: Vietnam, Ho Chi Minh City

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