
Ep. 180 Andrew Urda, Vice President of Strategic Marketing of LS ELECTRIC America | Data Center Go-to-Market Podcast
From Data Center Go-to-Market Podcast by Data Center Sales & Marketing Institute (DCSMI)
May 19, 2026 · 49 min
About this episode
In this episode, Andrew Urda discusses how AI-driven tools and new technologies are transforming data center marketing and sales strategies.
https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing In episode 180 of the Data Center Go-to-Market Podcast, you’ll learn how AI-driven tools are reshaping data‑center go‑to‑market playbooks, why DC power and Nvidia’s high‑density racks are forcing new choices for power distribution and cooling, how LS Electric is prototyping solid‑state transformers, DC breakers, and microgrid use cases, and which GTM moves (quality leads, speed‑to‑lead, targeted regional events, and education resources) actually help sales win complex, committee‑driven deals 🎧⚡🏭🤖🌱 Ep. 180 Andrew Urda, Vice President of Strategic Marketing of LS ELECTRIC America | Data Center Go-to-Market Podcast 0:00 Coming up In this episode of the Data Center Go-to-Market Podcast 0:54 Introducing Andrew Urda, Vice President of Strategic Marketing at LS ELECTRIC America 1:18 Biggest Data Center Power GTM Struggles 5:25 How High-Density AI Workloads Changed Your Data Center Power Strategy 8:28 Data Center AC vs. DC Power and the Role of Buyer Education 22:52 Subscribe to the Data Center GTM Briefing 23:49 Your Favorite Data Center GTM Lesson Learned 31:02 What Data Center Sales Teams Consistently…
People in this episode
Guest: Andrew Urda
Topics covered
- AI in data centers
- data center power distribution
- high-density racks
- solid-state transformers
- sales strategies
- buyer education
Keywords
- data center
- go-to-market
- AI tools
- power distribution
- sales strategies
- Nvidia
- solid-state transformers
- microgrid
Mentioned in this episode
Organizations: LS ELECTRIC America, Data Center Sales & Marketing Institute
Products: AI-driven tools, solid-state transformers, DC breakers, microgrid, Nvidia’s high-density racks
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