Honest Wolf founder Sophie Hurley
From Daze of Our Lives by The Hits
February 28, 2026 · 36 min · Season 2 · Episode 15
About this episode
Sophie Hurley discusses her journey as the founder of Honest Wolf and her transition from city life to rural New Zealand.
Sophie Hurley is a dear old friend of mine, ever since we went to primary school together. But more importantly, she's the founder of the luxury wool brand Honest Wolf. After going to a friend's wedding together last weekend I decided to get Soph back on the podcast to chat about her experience moving from the big city to rural NZ, how much Honest Wolf has grown in the past few years, and of course reminisce over the good old days. I'd love to hear how you feel about this episode, and the podcast as a whole. You can find me on Instagram @PJDeeJay See omnystudio.com/listener for privacy information.
People in this episode
Host: PJDeeJay
Guest: Sophie Hurley
Topics covered
- entrepreneurship
- personal growth
- rural living
- luxury brands
- friendship
Keywords
- Sophie Hurley
- Honest Wolf
- luxury wool
- rural New Zealand
- entrepreneurship
- friendship
Mentioned in this episode
Organizations: Honest Wolf
Places: New Zealand
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