AI Hype Vs. Reality at CES 2026

About this episode

Shelly Palmer discusses AI trends observed at CES 2026 and their implications for the marketing industry.

Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.

People in this episode

Hosts: Greg Stuart, Rex Briggs

Guest: Shelly Palmer

Topics covered

• AI trends
• marketing industry
• CES 2026
• technology
• AI changes

Keywords

• AI
• CES 2026
• marketing
• technology
• trends
• Shelly Palmer

Mentioned in this episode

Organizations: Syracuse

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