SEO Has Been Upended. Here’s What the Future Could Look Like

About this episode

Bill Gross discusses how generative AI is changing the landscape of search and what it means for marketers and advertisers.

Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ProRata’s business model, how advertising will evolve inside AI-generated results, what a fair-value model for publishers and creators might look like, and how brands can stay discoverable and trusted as attention shifts away from search pages toward GenAI chat models.

People in this episode

Hosts: Greg Stuart, Rex Briggs

Guest: Bill Gross

Topics covered

• SEO
• generative AI
• search evolution
• advertising
• marketing strategies

Keywords

• SEO
• generative AI
• search
• advertising
• marketing
• ProRata
• business model

Mentioned in this episode

Organizations: Overture, ProRata.ai

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