Why Rule-Based Marketing Is Breaking

About this episode

Konrad Feldman discusses the transition from rule-based marketing to autonomous AI and the challenges in digital advertising.

Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms, and why measurement—not targeting—is the biggest bottleneck holding marketing back. Drawing on three decades of experience in neural networks, machine learning, and programmatic advertising, he shares where he thinks digital advertising is going next.

People in this episode

Hosts: Greg Stuart, Rex Briggs

Guest: Konrad Feldman

Topics covered

• rule-based marketing
• autonomous AI
• digital advertising
• measurement
• programmatic advertising
• neural networks

Keywords

• rule-based marketing
• autonomous AI
• digital advertising
• measurement
• programmatic advertising
• neural networks
• machine learning

Mentioned in this episode

Organizations: Quantcast, DSPs, AI, neural networks, machine learning, programmatic advertising

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